Subscribe to DSC Newsletter

All Blog Posts Tagged 'Marketing' (20)

Facebook’s Live video as a growth hacking engine

For those of you who haven’t heard of Facebook’s live video, check out the live map. Essentially, Facebook enables a live stream for all users, both private and businesses.

The live video opportunity

Well, since this is a (relatively) new feature to Facebook, and one that is doing well, Facebook is pushing hard for it. That means that a live video will get more organic exposure than any other post format out there.

In…

Continue

Added by Eyal Dror on August 25, 2016 at 12:30pm — No Comments

Importance of Customer Experience in Marketing

These days, customer experience, data and brand strategy are gaining a lot of importance in marketing. Both the customer experience and data analysis play a bigger role and marketers are spending more time in focusing on the broader business strategy instead of just focusing on advertising. The infographic titled, “Let’s Talk about…

Continue

Added by Manav pietro on July 31, 2016 at 10:30pm — No Comments

Marketing Analytics – The Most Important and Least Thought about Variable: The Dependent

All the hard work we put into the “model” on the right hand side of the equation, is only as accurate as the dependent variable was to start with in reflecting the business problem at hand.  Yet…. modeling efforts typically focus almost exclusively on the prediction of the objective variable, while often accepting the dependent “AS IS” with all that that…

Continue

Added by David G. Young on May 1, 2016 at 8:21pm — No Comments

Analyzing the Top LinkedIn Skills of CEOs

If you have your eyes set on running a company someday, you may wonder what skills you need to cultivate now, as well as the best age to make a run for the position. Well, we took data from the LinkedIn profiles of close to 1 million CEOs in the United States, and gained some great data intelligence using a business analytics software. Here’s your chance to learn what it takes to get that corner office as well as see how crunching big data of the head honchos can offer great…

Continue

Added by Elana Roth on July 24, 2014 at 2:30am — No Comments

Intelligence to support active businesses

All studies show that, with globalization, large companies are faced with an increasing number of decisions and that these decisions are more complex and involve greater quantities of data. In today’s world, clearly one must have access to strategic and operational intelligence throughout the entire company and be able to take actions that are appropriate for the dynamics of the business…

Continue

Added by Michel Bruley on February 11, 2014 at 1:32am — No Comments

Big Data and Social CRM

Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify…

Continue

Added by Michel Bruley on March 18, 2013 at 6:13am — No Comments

Big Data Marketing Attribution: Valuing your Marketing investments

 

Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach.

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights:  …

Continue

Added by Michel Bruley on February 22, 2013 at 3:03am — No Comments

Modeling and visualization of networks for Marketing purpose

A Social Network is a theoretical construction useful in the social sciences to study social relationships.

 

Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, common interest, financial exchange, or relationships of beliefs, etc.…

 

Facing this new domain I have make a personal…

Continue

Added by Michel Bruley on December 17, 2012 at 3:05am — No Comments

Sentiment Analysis Aims to Sort Customers

Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge.

 

Sentiment analysis or opinion mining refers to the application of language processing to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer…

Continue

Added by Michel Bruley on November 21, 2012 at 1:41am — No Comments

CrowdANALYTIX Contests - IDEATION on Determining Movie Ticket Pricing

Creative Minds & Data Scientists, Hop on to CrowdANALYTIX.com, participate and win up to $6000!!

IDEATION CONTEST (7-day Sprint)

Determine Movie Ticketing fee for Bookmyshow.com

Bookmyshow.com is a prominent online ticketing website for booking movies and entertainment shows in India. Bookmyshow makes its revenue based on the convenience fee that they charge for…

Continue

Added by Aravind on November 1, 2012 at 9:30am — No Comments

Social Media: how to measure their impact?

 

For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?



Social media influences reputation, image, and perceived value. All this has an impact on business results, sales, recruiting new customers, the frequency of…

Continue

Added by Michel Bruley on September 5, 2012 at 3:03am — No Comments

From Survey Questions to Business Applications By Dawn Marie Evans & Steven J. Fink

(This is a repost from Statistics & Analytics Consultants Blog, which was featured on SmartDataCollective's Blogarama)

Statistics & Analytics Consultants Blog  

Blogarama, SmartDataCollective

As a manager you have important business questions you…
Continue

Added by Dawn Rummins Evans on October 20, 2011 at 9:07am — No Comments

Marketers need new models..customer behaviour is changing!

For Marketer’s any change in customer behaviour is a “gold mine”. Marketing to customer’s whose behaviour is changing is far more rewarding than marketing to “static” customers! But sometimes there is "too much change" and in today's market that is exactly what is happening. Marketer's need ,what we at Cequity, call a Modelling factory approach-How to build models at speed!



Gallup chief economist Dennis Jacobe concurs that "a fundamental change is taking place" in the behavior of… Continue

Added by Chandan Pathak on October 16, 2009 at 7:18am — No Comments

Steering customers to multiple channels!

Customers are using your services through multiple channels. Customer’s access their bank through either the branch or Internet banking or other channels such as ATMs and mobile banking. Multi channel behavior however needs to be intelligently decoded. Mc Kinsey research shows that Multichannel customers spend on average 20 to 30% more than single channel users. More than 80 percent of a broad cross-section of U.S. retailers now report that they sell merchandise through multiple channels.… Continue

Added by Chandan Pathak on October 16, 2009 at 7:02am — No Comments

The Politics of Data!

Companies collect so much data today and yet when you go looking for it you will often find barriers! So what’s wrong…If we were honest with ourselves, as professionals, we would admit what Rosabeth Moss Kanter suggested in 1979 in a famous Harvard Business Review article: that “Power is Americas last dirty word. It is easier to talk about money -- and much easier to talk about sex -- than it is to talk about power. People who have it deny it; people who want to it do not want to appear to… Continue

Added by Chandan Pathak on September 22, 2009 at 2:01pm — No Comments

The Wisdom of Crowds

Netflix has a computerized recommendation system which seeks to find the common threads in millions of people’s recommendations and throw up “what’s best for you”? A lot of Online commerce sites have this kind of recommendation engine at work and Amazon is another well known example.



Netflix had a unique challenge: they wanted to improve Cinematic, their “recommendation engine.” Cinematic is the bit of software embedded in the Netflix Web site that analyzes each customer’s… Continue

Added by Chandan Pathak on September 22, 2009 at 1:51pm — 1 Comment

Who controls Personalized Customer Communication?

Marketers believe that creating “personalized communication” is important to drive a relevant communication strategy. But often they do not have control over the personalization process. Often very shoddy and “very personal” communication gets sent out by local sales folk which does nothing to enhance the brand perception and even less to the effectiveness of the communication. In a bank, the billing process is possibly as “personal as it can get” but rarely would you find anything but mass… Continue

Added by Chandan Pathak on September 22, 2009 at 1:49pm — No Comments

Drowning in Data!

Companies around the world are literally drowning in data. A typical airline or retailer, for example, is collecting data from many operational systems and storing terabytes, if not petabytes, of data. But how closely do CMO’s and CIO’s actually work or are they often at cross purposes! In India and I am sure in other furiously growing markets as well, IT is so busy building the basic infrastructure to manage the business that they often ignore the strategic priorities that Marketing is trying… Continue

Added by Chandan Pathak on September 22, 2009 at 1:46pm — 2 Comments

THE PSYCHOLOGY OF WAITING!

Frank Capek has this very interesting take on something that we end up doing everyday - WAITING! In fact today “waiting” has become multi-channel-you wait in physical queues and you also wait on the IVR for the call centre agent.



Here is what Frank says: It’s hard to overestimate the impact of waiting on your customers’ experience. Across the research we’ve conducted, some of the most dramatic customer defections occur because of bad waiting experiences.



You can help… Continue

Added by Chandan Pathak on September 17, 2009 at 6:52am — No Comments

Advertising and Marketing

Dotndot.com is media company in Hyderabad offering services in advertising,Branding,Marketing,SEO and web designing. http://www.dotndot.com

Added by sdfdshfdsj on November 30, 2008 at 10:00pm — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

On Data Science Central

© 2019   AnalyticBridge.com is a subsidiary and dedicated channel of Data Science Central LLC   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service