Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?

If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.

If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been…

Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify…

Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach.

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights:  …

A Social Network is a theoretical construction useful in the social sciences to study social relationships.

Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, common interest, financial exchange, or relationships of beliefs, etc.…

Facing this new domain I have make a personal…

For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?



Social media influences reputation, image, and perceived value. All this has an impact on business results, sales, recruiting new customers, the frequency of…

Marketing is a broad term in its own way. It has its own unmatched standards. It has various categories, one of which is Social Media Marketing. Internet gave some space for social networking to its users that encouraged Social Media Marketing. In fact, it has been one of the hottest topics in the marketing world lately. And with the set-up of several SMO Company in India, Social media marketing is emerging and will continue to do so…