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All Blog Posts Tagged 'Modeling' (5)

Marketing Analytics – The Most Important and Least Thought about Variable: The Dependent

All the hard work we put into the “model” on the right hand side of the equation, is only as accurate as the dependent variable was to start with in reflecting the business problem at hand.  Yet…. modeling efforts typically focus almost exclusively on the prediction of the objective variable, while often accepting the dependent “AS IS” with all that that…

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Added by David G. Young on May 1, 2016 at 8:21pm — No Comments

What are Uplift Models?

Uplift modeling, also known as incremental modeling, true lift modeling, or net-lift modeling is a predictive modeling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual’s behavior. Uplift modeling has…

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Added by Jeffrey Strickland on September 4, 2015 at 9:00am — 1 Comment

(R + Python)

Both R & Python should be measured based on their effectiveness in advanced analytics & data science. Initially, as a new comer in data science field we spend good amount of time to understand the pros and cons of these two. I too carried out this study solely for “self” to decide which tool should i pick to get in depth of data science. Eventually, i have started realizing that both (R & Python) has its space of mastery along with their broad support to data science. Here some…

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Added by Manish Bhoge on February 7, 2014 at 11:22pm — No Comments

An Onslaught of Press about Predictive Analytics

Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?

 

If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.

 

If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been…

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Added by Eric Siegel on August 8, 2013 at 7:10am — No Comments

CrowdANALYTIX Contests - IDEATION on Determining Movie Ticket Pricing

Creative Minds & Data Scientists, Hop on to CrowdANALYTIX.com, participate and win up to $6000!!

IDEATION CONTEST (7-day Sprint)

Determine Movie Ticketing fee for Bookmyshow.com

Bookmyshow.com is a prominent online ticketing website for booking movies and entertainment shows in India. Bookmyshow makes its revenue based on the convenience fee that they charge for…

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Added by Aravind on November 1, 2012 at 9:30am — No Comments

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