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All Blog Posts Tagged 'Obama' (2)

Team Obama Mastered the Science of Mass Persuasion - and Won

Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.



Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…

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Added by Eric Siegel on February 20, 2013 at 8:47am — No Comments

The Obama Camp Persuaded Millions of Voters with Uplift Modeling

The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).



ARTICLE: The Real Story Behind Obama's Election Victory 

By Eric Siegel 



Elections hang by a thinner thread than you think.



By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…

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Added by Eric Siegel on February 14, 2013 at 9:30am — No Comments

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