A Data Science Central Community
Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.
Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…
Added by Eric Siegel on February 20, 2013 at 8:47am — No Comments
The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).
ARTICLE: The Real Story Behind Obama's Election Victory
By Eric Siegel
Elections hang by a thinner thread than you think.
By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…
Added by Eric Siegel on February 14, 2013 at 9:30am — No Comments