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All Blog Posts Tagged 'ROI' (3)

RFL to Host "ROI on MR Conference"

Skokie, IL (June 3, 2011): RFL Communications, Inc., publisher of four different market research newsletters, announced it will host the “ROI on MR Conference” this July 27-28 at The Gleacher Center in downtown Chicago.

 

“In 2006, RFL Communications was the first to bring serious questions about the quality of online market research data to the research industry’s attention,” explained RFL President, Editor & Publisher Bob Lederer. “Our initiatives that spotlighted…

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Added by Bob Lederer on June 6, 2011 at 9:00am — No Comments

Who controls Personalized Customer Communication?

Marketers believe that creating “personalized communication” is important to drive a relevant communication strategy. But often they do not have control over the personalization process. Often very shoddy and “very personal” communication gets sent out by local sales folk which does nothing to enhance the brand perception and even less to the effectiveness of the communication. In a bank, the billing process is possibly as “personal as it can get” but rarely would you find anything but mass… Continue

Added by Chandan Pathak on September 22, 2009 at 1:49pm — No Comments

MOVING FROM PUSH TO PULL MARKETING!

Participatory marketing-fascinating idea!



It does sound completely new for “growth markets” such as Asia where the marketing focus is still predominately on acquisition and “push based marketing”. When you are getting hounded by spam mails, sms & getting called by pesky telemarketers at odd times, it does seem like a breath of fresh air to seek participation from the consumer! I could choose to not get hounded by any of the push marketing stuff!



Ron Shevlin’s wrote a… Continue

Added by Chandan Pathak on September 17, 2009 at 6:49am — No Comments

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