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All Blog Posts Tagged 'Response' (5)

CrowdANALYTIX Contests - IDEATION on Determining Movie Ticket Pricing

Creative Minds & Data Scientists, Hop on to CrowdANALYTIX.com, participate and win up to $6000!!

IDEATION CONTEST (7-day Sprint)

Determine Movie Ticketing fee for Bookmyshow.com

Bookmyshow.com is a prominent online ticketing website for booking movies and entertainment shows in India. Bookmyshow makes its revenue based on the convenience fee that they charge for…

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Added by Aravind on November 1, 2012 at 9:30am — No Comments

The Politics of Data!

Companies collect so much data today and yet when you go looking for it you will often find barriers! So what’s wrong…If we were honest with ourselves, as professionals, we would admit what Rosabeth Moss Kanter suggested in 1979 in a famous Harvard Business Review article: that “Power is Americas last dirty word. It is easier to talk about money -- and much easier to talk about sex -- than it is to talk about power. People who have it deny it; people who want to it do not want to appear to… Continue

Added by Chandan Pathak on September 22, 2009 at 2:01pm — No Comments

Making data talk-the Coke way!

Many businesses do not have direct interactions with their customers. Service industries like Retailers, Banks & Telecom companies have millions of customer interactions which give them the customer’s pulse! How do packaged consumer goods companies achieve the same customer intimacy?

Coke has done a fantastic job of creating a strong connection with its consumers.

Coke’s marketing team first asked themselves three questions:

1) How can we connect with consumers?

2) How… Continue

Added by Chandan Pathak on September 22, 2009 at 1:55pm — No Comments

The Wisdom of Crowds

Netflix has a computerized recommendation system which seeks to find the common threads in millions of people’s recommendations and throw up “what’s best for you”? A lot of Online commerce sites have this kind of recommendation engine at work and Amazon is another well known example.



Netflix had a unique challenge: they wanted to improve Cinematic, their “recommendation engine.” Cinematic is the bit of software embedded in the Netflix Web site that analyzes each customer’s… Continue

Added by Chandan Pathak on September 22, 2009 at 1:51pm — 1 Comment

Who controls Personalized Customer Communication?

Marketers believe that creating “personalized communication” is important to drive a relevant communication strategy. But often they do not have control over the personalization process. Often very shoddy and “very personal” communication gets sent out by local sales folk which does nothing to enhance the brand perception and even less to the effectiveness of the communication. In a bank, the billing process is possibly as “personal as it can get” but rarely would you find anything but mass… Continue

Added by Chandan Pathak on September 22, 2009 at 1:49pm — No Comments

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