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All Blog Posts Tagged 'Service' (10)

What is an Analytics Translator and Why is the Role Important to Your Organization?

Today, enterprises recognize the critical value of advanced analytics within the organization and they are implementing data democratization initiatives. As these initiatives evolve, new roles emerge in the organization. The newest of these analysis-related roles is the 'analytics translator'. As the enterprise considers the relevance of this new role within the business, it is important to understand the responsibilities of an Analytics…

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Added by Kartik Patel on February 23, 2018 at 2:30am — No Comments

SEO Strategies- The Secrets to boost your Online Visibility

For a business, a website serves as a medium to earn money and mark an online presence. But is it enough to create a website and leave it as it is? Probably it would then resemble a stationary car, which was started-on but nobody cared to put the pedal on the accelerator.


Many-a-times, you may come across a good-looking website, not giving any results to its owner. It could be heart-breaking! It usually happens…
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Added by Manish Mohan on May 30, 2011 at 12:38pm — No Comments

Google introduce WebP: New image format for web

As we are familiar with WebM which has been introduced last year and successful implementation of that format in Youtube last month. Now Google announced a new format for image called WebP. WebP format of image allows you to compress your file space upto 40% without any change in its original resolution not only that but it also magnifies your pix resolution from all other formats like JPEG or PNG.



Google officially announced that they have improved the compression algorithm in WebP… Continue

Added by Manish Mohan on May 22, 2011 at 2:24pm — No Comments

GOOGLE goes Social by introducing +1 Button

Few days ago I was searching for something in Google. When I got result of my search then I saw that one blue button with +1 appeared in the right end of that search result. I just clicked that button and ignore that thing and just got involved with my search results which I had searched for. But few days later when I had gone through my Google profile I noticed that one new tab of +1’s had been appeared in my profile. When I…
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Added by Manish Mohan on May 22, 2011 at 11:37am — 1 Comment

Marketers need new models..customer behaviour is changing!

For Marketer’s any change in customer behaviour is a “gold mine”. Marketing to customer’s whose behaviour is changing is far more rewarding than marketing to “static” customers! But sometimes there is "too much change" and in today's market that is exactly what is happening. Marketer's need ,what we at Cequity, call a Modelling factory approach-How to build models at speed!



Gallup chief economist Dennis Jacobe concurs that "a fundamental change is taking place" in the behavior of… Continue

Added by Chandan Pathak on October 16, 2009 at 7:18am — No Comments

Superior Customer experience : "Organization instinct or Process"?

"For those organizations that have formally adopted a process-centric approach to business, the process is often formally defined, measured, monitored, and continually optimized. This level of discipline is critical to deliver a process that is high performing, predictable, efficient, effective, and error-free. In order to become more customer-centric, businesses should add the customer experience end-to-end process to their portfolio of strategically important processes. The customer… Continue

Added by Chandan Pathak on October 16, 2009 at 6:45am — No Comments

Are ATM's Irrelevant!

I recently read a blog post which said that ATMs would now be irrelevant! I could not disagree with it more!



For many of us, the ATM has become the true face of our bank. We hardly walk into our branch but we often use the ATM. Colin Henderson has this very interesting post which centers on the reality that with each transaction, a consumer is making a decision about their banking service.



“What has really happened is that the product experience has transferred from the… Continue

Added by Chandan Pathak on October 16, 2009 at 5:00am — No Comments

Who controls Personalized Customer Communication?

Marketers believe that creating “personalized communication” is important to drive a relevant communication strategy. But often they do not have control over the personalization process. Often very shoddy and “very personal” communication gets sent out by local sales folk which does nothing to enhance the brand perception and even less to the effectiveness of the communication. In a bank, the billing process is possibly as “personal as it can get” but rarely would you find anything but mass… Continue

Added by Chandan Pathak on September 22, 2009 at 1:49pm — No Comments

Drowning in Data!

Companies around the world are literally drowning in data. A typical airline or retailer, for example, is collecting data from many operational systems and storing terabytes, if not petabytes, of data. But how closely do CMO’s and CIO’s actually work or are they often at cross purposes! In India and I am sure in other furiously growing markets as well, IT is so busy building the basic infrastructure to manage the business that they often ignore the strategic priorities that Marketing is trying… Continue

Added by Chandan Pathak on September 22, 2009 at 1:46pm — 2 Comments

THE PSYCHOLOGY OF WAITING!

Frank Capek has this very interesting take on something that we end up doing everyday - WAITING! In fact today “waiting” has become multi-channel-you wait in physical queues and you also wait on the IVR for the call centre agent.



Here is what Frank says: It’s hard to overestimate the impact of waiting on your customers’ experience. Across the research we’ve conducted, some of the most dramatic customer defections occur because of bad waiting experiences.



You can help… Continue

Added by Chandan Pathak on September 17, 2009 at 6:52am — No Comments

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