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Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media data is the new gold and analytics is its digging tool. Social Media Analytics (SMA) is the art and science of extracting valuable hidden business insights from social media media data (Khan, 2015) . SMA turns the…Continue
Added by Dr. Gohar Khan on April 10, 2017 at 1:30pm — No Comments
Democracy is a great thing! The more involved people are, the more they understand, the better decisions they can make for themselves and for everyone else AND they can make a better contribution as well. Data Democratization works the same way. In years past, businesses thought that only senior management needed to understand the strategy and direction of the company but…Continue
Added by Arbuda Dave on April 7, 2017 at 12:30am — No Comments
We’ve just wrapped up another eventful season of the annual phenomenon that is the Indian Premier League. Records were broken, trophies and caps won, and careers and fortunes made in a span of 6 high-octane weeks. Fans, being the lifeblood of any successful sporting event, were given extra-special attention this time around. The millions of tweets that social-media savvy fans across India tweeted during the tournament formed a veritable growing corpus of social content that was used through…Continue
Added by Farid Jalal on June 27, 2014 at 12:42am — No Comments
Leveraging grasstops (i.e. group leaders) is imperative given their highly influential position with other group members. If a grasstop can be prevented from terminating legislative (i.e. policy oriented) support, the legislative termination rate for the group members has a higher likelihood for reduction. Alternatively, attempting to get a grasstop from a competing policy issue to switch or terminate may increase likelihood of similar results with group members associated with that…Continue
Added by Patrick C. Walker, MPA on November 4, 2013 at 12:59pm — No Comments
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify…Continue
Added by Michel Bruley on March 18, 2013 at 6:13am — No Comments
Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights: …Continue
Added by Michel Bruley on February 22, 2013 at 3:03am — No Comments
Added by Simon Rees on January 23, 2013 at 6:27am — No Comments
A Social Network is a theoretical construction useful in the social sciences to study social relationships.
Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, common interest, financial exchange, or relationships of beliefs, etc.…
Facing this new domain I have make a personal…Continue
Added by Michel Bruley on December 17, 2012 at 3:05am — No Comments
We all live in a digital world or rather ‘social digital’ world. This is because so many of us have taken to Facebook, Twitter and other social networking sites/tools that this has become an obsession to many.
Obviously, the huge social media traffic has provided companies an unprecedented opportunity to showcase and message themselves. Marketers and bankers have happily followed the traffic. Now every company has a social media strategy, mostly directed at messaging and feeling…Continue
Added by Naagesh Padmanaban on November 30, 2012 at 9:38pm — No Comments
Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge.
Sentiment analysis or opinion mining refers to the application of language processing to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer…Continue
Added by Michel Bruley on November 21, 2012 at 1:41am — No Comments
For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?
Social media influences reputation, image, and perceived value. All this has an impact on business results, sales, recruiting new customers, the frequency of…
Added by Michel Bruley on September 5, 2012 at 3:03am — No Comments
Marketing is a broad term in its own way. It has its own unmatched standards. It has various categories, one of which is Social Media Marketing. Internet gave some space for social networking to its users that encouraged Social Media Marketing. In fact, it has been one of the hottest topics in the marketing world lately. And with the set-up of several SMO Company in India, Social media marketing is emerging and will continue to do so…Continue
Added by Manish Mohan on July 1, 2011 at 1:42am — No Comments