Subscribe to DSC Newsletter

All Blog Posts Tagged 'Uplift' (2)

What are Uplift Models?

Uplift modeling, also known as incremental modeling, true lift modeling, or net-lift modeling is a predictive modeling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual’s behavior. Uplift modeling has…

Continue

Added by Jeffrey Strickland on September 4, 2015 at 9:00am — 1 Comment

An Onslaught of Press about Predictive Analytics

Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?

 

If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.

 

If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been…

Continue

Added by Eric Siegel on August 8, 2013 at 7:10am — No Comments

Monthly Archives

2019

2018

2017

2016

2015

2014

2013

2012

2011

2010

2009

2008

On Data Science Central

© 2019   AnalyticBridge.com is a subsidiary and dedicated channel of Data Science Central LLC   Powered by

Badges  |  Report an Issue  |  Privacy Policy  |  Terms of Service