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Uplift modeling, also known as incremental modeling, true lift modeling, or net-lift modeling is a predictive modeling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual’s behavior. Uplift modeling has…Continue
Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?
If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.
If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been…Continue
Added by Eric Siegel on August 8, 2013 at 7:10am — No Comments