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All Blog Posts Tagged 'Warehouse' (13)

Intelligence to support active businesses

All studies show that, with globalization, large companies are faced with an increasing number of decisions and that these decisions are more complex and involve greater quantities of data. In today’s world, clearly one must have access to strategic and operational intelligence throughout the entire company and be able to take actions that are appropriate for the dynamics of the business…

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Added by Michel Bruley on February 11, 2014 at 1:32am — No Comments

Social Media: how to measure their impact?

 

For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?



Social media influences reputation, image, and…

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Added by Michel Bruley on January 7, 2014 at 2:07am — No Comments

Leadership and Organizational Analytics

Historically, Leadership and Organizational assessments were recommended or promoted as means to determine if enterprises were effective and efficient. Often determined when all elements of the organization were aligned properly, resulting in superior performance. Today, some professionals advise their clients in ways to improve performance by conducting alleged unique assessment models similarly to the traditional form (e.g. gut-feeling approaches). The purpose of these assessment models…

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Added by Patrick C. Walker, MPA on October 3, 2013 at 11:00am — No Comments

Big Data and Social CRM

Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify…

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Added by Michel Bruley on March 18, 2013 at 6:13am — No Comments

Big Data Marketing Attribution: Valuing your Marketing investments

 

Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach.

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights:  …

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Added by Michel Bruley on February 22, 2013 at 3:03am — No Comments

Modeling and visualization of networks for Marketing purpose

A Social Network is a theoretical construction useful in the social sciences to study social relationships.

 

Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, common interest, financial exchange, or relationships of beliefs, etc.…

 

Facing this new domain I have make a personal…

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Added by Michel Bruley on December 17, 2012 at 3:05am — No Comments

Sentiment Analysis Aims to Sort Customers

Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge.

 

Sentiment analysis or opinion mining refers to the application of language processing to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer…

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Added by Michel Bruley on November 21, 2012 at 1:41am — No Comments

Social Media: how to measure their impact?

 

For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?



Social media influences reputation, image, and perceived value. All this has an impact on business results, sales, recruiting new customers, the frequency of…

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Added by Michel Bruley on September 5, 2012 at 3:03am — No Comments

Hadoop Technology Stack

The Hadoop stack includes more than a dozen components, or subprojects, that are complex to deploy and manage. Installation, configuration and production deployment at scale is challenging.

The main components…

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Added by Michael Walker on August 22, 2012 at 1:00pm — No Comments

A Better Way to Mine Data

The good news, for marketers, is that data mining really can make a difference to most bottom lines. The bad news is that, despite what data mining can do, it is so often used so poorly that it is virtually useless.



In many cases, the data is a big part of the problem. Even in the most reputable companies, data is often “dirty,”—out of date or otherwise irrelevant. Most commercially available data mining packages lack the flexibility and functionality that real world marketers need.… Continue

Added by Chandan Pathak on October 16, 2009 at 5:34am — No Comments

The Politics of Data!

Companies collect so much data today and yet when you go looking for it you will often find barriers! So what’s wrong…If we were honest with ourselves, as professionals, we would admit what Rosabeth Moss Kanter suggested in 1979 in a famous Harvard Business Review article: that “Power is Americas last dirty word. It is easier to talk about money -- and much easier to talk about sex -- than it is to talk about power. People who have it deny it; people who want to it do not want to appear to… Continue

Added by Chandan Pathak on September 22, 2009 at 2:01pm — No Comments

Making data talk-the Coke way!

Many businesses do not have direct interactions with their customers. Service industries like Retailers, Banks & Telecom companies have millions of customer interactions which give them the customer’s pulse! How do packaged consumer goods companies achieve the same customer intimacy?

Coke has done a fantastic job of creating a strong connection with its consumers.

Coke’s marketing team first asked themselves three questions:

1) How can we connect with consumers?

2) How… Continue

Added by Chandan Pathak on September 22, 2009 at 1:55pm — No Comments

Drowning in Data!

Companies around the world are literally drowning in data. A typical airline or retailer, for example, is collecting data from many operational systems and storing terabytes, if not petabytes, of data. But how closely do CMO’s and CIO’s actually work or are they often at cross purposes! In India and I am sure in other furiously growing markets as well, IT is so busy building the basic infrastructure to manage the business that they often ignore the strategic priorities that Marketing is trying… Continue

Added by Chandan Pathak on September 22, 2009 at 1:46pm — 2 Comments

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