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All studies show that, with globalization, large companies are faced with an increasing number of decisions and that these decisions are more complex and involve greater quantities of data. In today’s world, clearly one must have access to strategic and operational intelligence throughout the entire company and be able to take actions that are appropriate for the dynamics of the business…
Added by Michel Bruley on February 11, 2014 at 1:32am — No Comments
For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?
Social media influences reputation, image, and…
Added by Michel Bruley on January 7, 2014 at 2:07am — No Comments
Historically, Leadership and Organizational assessments were recommended or promoted as means to determine if enterprises were effective and efficient. Often determined when all elements of the organization were aligned properly, resulting in superior performance. Today, some professionals advise their clients in ways to improve performance by conducting alleged unique assessment models similarly to the traditional form (e.g. gut-feeling approaches). The purpose of these assessment models…
ContinueAdded by Patrick C. Walker, MPA on October 3, 2013 at 11:00am — No Comments
Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify…
ContinueAdded by Michel Bruley on March 18, 2013 at 6:13am — No Comments
Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach.
Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights: …
ContinueAdded by Michel Bruley on February 22, 2013 at 3:03am — No Comments
A Social Network is a theoretical construction useful in the social sciences to study social relationships.
Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, common interest, financial exchange, or relationships of beliefs, etc.…
Facing this new domain I have make a personal…
ContinueAdded by Michel Bruley on December 17, 2012 at 3:05am — No Comments
Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge.
Sentiment analysis or opinion mining refers to the application of language processing to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer…
ContinueAdded by Michel Bruley on November 21, 2012 at 1:41am — No Comments
For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?
Social media influences reputation, image, and perceived value. All this has an impact on business results, sales, recruiting new customers, the frequency of…
Added by Michel Bruley on September 5, 2012 at 3:03am — No Comments
The Hadoop stack includes more than a dozen components, or subprojects, that are complex to deploy and manage. Installation, configuration and production deployment at scale is challenging.
The main components…
ContinueAdded by Michael Walker on August 22, 2012 at 1:00pm — No Comments
Added by Chandan Pathak on October 16, 2009 at 5:34am — No Comments
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