All businesses that own/control websites, blogs and web and/or mobile applications know the importance of having web analytics tracking code. Nonetheless, the implementation of said systems is more complex than most imagine it to be, leading to major and minor flaws in the instrumentation of the sites and applications as a result.

The explosion of…

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Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge.

 

Sentiment analysis or opinion mining refers to the application of language processing to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer…

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The Semantic Web is an idea of World Wide Web inventor Tim Berners-Lee where the web captures the semantics, or meaning, of data, and where machines are enabled to interact with that meta data. Berners-Lee observes that although search engines index much of the Web's content, keywords only provide an indirect association of the meaning that human actors are seeking. He foresees a number of ways in which developers and authors, singly or in collaborations, can use self-descriptions and other…

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Fitzgerald Analytics client Bundle.com is preparing to launch their full site with exciting new functionality in September.…

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I have submitted a post on my blog to describe the basics of monitoring brand using discourse analysis. See http://discourseweb.wordpress.com/2009/08/28/monitoring-brand/

Last week we launch a free behavioral tool, because we do believe that users' behavior can be used to increase site results. Some experts, talk about different people looking for different information accessing same page. Exactly with that in mind, we've just launched a free behavioral segmentation tool called "BTBuckets" that will allow publishers to create behavioral segments. It´s an ambicious project that is being released a beta version… Continue