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All Blog Posts Tagged 'campaign' (3)

Why Propensity Scores not working in Campaign Analytics??

Hi All ,

I've recently  build a predictive data model for a campaign to target  group of customer who can switch from  payment method  "A" to Payment method "B".

The idea was to come up with predictive model with payment/usage variables as independent variable and  the event of switch in past is taken as  dependent variable.

i) I used logistic regression model for probability  estimation.

ii) The  data  is sorted in order of descending probability…

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Added by Himanshu Sinha on December 5, 2014 at 4:00am — 1 Comment

Predictive Analytics in Campaign Management

One of the most popular application of predictive analytics is optimization of marketing campaign management. I've implemented it several times for clients in four different industries and here is my solution.

Introduction to campaign management

Marketing departments are usually responsible for management the marketing campaigns. Campaigns always have some triggers - may be planned, triggered by customer events and various alerts. Campaigns are run for a…

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Added by Jozo Kovac on May 7, 2013 at 7:00pm — No Comments

The Obama Camp Persuaded Millions of Voters with Uplift Modeling

The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).



ARTICLE: The Real Story Behind Obama's Election Victory 

By Eric Siegel 



Elections hang by a thinner thread than you think.



By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…

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Added by Eric Siegel on February 14, 2013 at 9:30am — No Comments

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