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Eric Siegel's Blog Posts Tagged 'campaigns' (1)

Team Obama Mastered the Science of Mass Persuasion - and Won

Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.



Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…

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Added by Eric Siegel on February 20, 2013 at 8:47am — No Comments

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