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I have built a model that scores 99.9% accuracy! Great! Fantastic!
This is what a colleague of mine calls the "Now what?" effect. After training, testing, and optimizing a model repeatedly, we get this fantastic performance on the evaluation set. Now it is the time to put your model to good use on real life, maybe streaming, data. This phase is called Model…
Added by Rosaria Silipo on June 23, 2015 at 1:28am — No Comments
The Financial Times reviewed my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.
Click here to read the full Financial Times review (free membership required).
Excerpt from the book review:
Joel Schectman at the Wall Street Journal wrote about a story broken in my new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.
Wall Street Journal Article:
Book: HP Piloted Program to Predict Which Workers Would Quit
Joel Schectman, Wall Street Journal
Hewlett Packard Co. tested a predictive scoring system that attempted…Continue
Added by Eric Siegel on March 20, 2013 at 2:19pm — No Comments
Predictive Analytics: GET THE BOOK AND RECEIVE FREE ONLINE TRAINING
April 3rd is "Predictive Analytics" Day - not the science, the book! To build awareness of Eric Siegel's new, acclaimed book, "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (published by Wiley Feb. 19), we're providing an offer ya can't refuse.
ORDER THE BOOK ON APRIL 3 VIA AMAZON (under $15) FOR:
1. Free access to the first of four modules of the…Continue
Added by Eric Siegel on March 12, 2013 at 11:04am — No Comments
This article was also published on Smart Blogs
Eric Siegel, Ph.D.
Retirement kills more people than hard work ever did.
I'm not afraid of death; I just don't want to be there when it happens.
Who benefits by predicting your behavior? Organizations do—companies, government agencies,…
Added by Eric Siegel on March 4, 2013 at 12:08pm — No Comments
Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.
Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…
Added by Eric Siegel on February 20, 2013 at 8:47am — No Comments
The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).
ARTICLE: The Real Story Behind Obama's Election Victory
By Eric Siegel
Elections hang by a thinner thread than you think.
By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…
Added by Eric Siegel on February 14, 2013 at 9:30am — No Comments
Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel, with a foreword from Tom Davenport
(Wiley, February 2013)
To order the book:…
Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments
Added by Simon Rees on January 23, 2013 at 6:27am — No Comments
See below an example of an Analyticbridge email campaign that was monitored over a period of about 600 days. It clearly shows that 20% of all clicks originate after day #5. Yet most advertisers and publishers ignore clicks occurring after day #3. Not only 20% of all clicks occurred after day #3, but the best clicks (in terms of conversions) occurred several weeks after the email…Continue