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All Blog Posts Tagged 'churn' (11)

Model Deployment: the "Now What?" effect

Model Deployment

I have built a model that scores 99.9% accuracy! Great! Fantastic!

Now what?



This is what a colleague of mine calls the "Now what?" effect. After training, testing, and optimizing a model repeatedly, we get this fantastic performance on the evaluation set. Now it is the time to put your model to good use on real life, maybe streaming, data. This phase is called Model…

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Added by Rosaria Silipo on June 23, 2015 at 1:28am — No Comments

Financial Times Review of “Predictive Analytics”: “Ignores Dark Overtones”

The Financial Times reviewed my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

 

Click here to read the full Financial Times review (free membership required).

 

Excerpt from the book review:

Book…

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Added by Eric Siegel on August 15, 2013 at 9:22am — 2 Comments

WSJ: HP Piloted Program to Predict Which Workers Would Quit

Joel Schectman at the Wall Street Journal wrote about a story broken in my new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

 

Wall Street Journal Article:

Book: HP Piloted Program to Predict Which Workers Would Quit

 

Joel Schectman, Wall Street Journal

 

Hewlett Packard Co. tested a predictive scoring system that attempted…

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Added by Eric Siegel on March 20, 2013 at 2:19pm — No Comments

Get "Predictive Analytics" - the Book - and Enjoy Free Online Training

Predictive Analytics: GET THE BOOK AND RECEIVE FREE ONLINE TRAINING

April 3rd is "Predictive Analytics" Day - not the science, the book! To build awareness of Eric Siegel's new, acclaimed book, "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (published by Wiley Feb. 19), we're providing an offer ya can't refuse.

ORDER THE BOOK ON APRIL 3 VIA AMAZON (under $15) FOR:

1. Free access to the first of four modules of the…

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Added by Eric Siegel on March 12, 2013 at 11:04am — No Comments

Deathwatch: Five Reasons Organizations Predict When You Will Die

This article was also published on Smart Blogs



Eric Siegel, Ph.D.



Retirement kills more people than hard work ever did.

—Malcolm Forbes



I'm not afraid of death; I just don't want to be there when it happens.

—Woody Allen



Who benefits by predicting your behavior? Organizations do—companies, government agencies,…

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Added by Eric Siegel on March 4, 2013 at 12:08pm — No Comments

Team Obama Mastered the Science of Mass Persuasion - and Won

Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.



Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…

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Added by Eric Siegel on February 20, 2013 at 8:47am — No Comments

The Obama Camp Persuaded Millions of Voters with Uplift Modeling

The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).



ARTICLE: The Real Story Behind Obama's Election Victory 

By Eric Siegel 



Elections hang by a thinner thread than you think.



By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…

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Added by Eric Siegel on February 14, 2013 at 9:30am — No Comments

Read the Preface for Siegel’s Book – Predictive Analytics

Read the Preface for Siegel’s Book – Predictive Analytics



Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die



By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

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Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments

Social Network Analysis specialists Idiro Technologies land major deal with multinational telco Digicel

IDIRO TECHNOLOGIES ANNOUNCES DEAL WITH GLOBAL SERVICE PROVIDER DIGICEL TO PROVIDE MARKETING ANALYTICS



Dublin, 22nd January 2013





Idiro Technologies, a…

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Added by Simon Rees on January 23, 2013 at 6:27am — No Comments

Lifetime value of an e-mail blast: much longer than you think

See below an example of an Analyticbridge email campaign that was monitored over a period of about 600 days. It clearly shows that 20% of all clicks originate after day #5. Yet most advertisers and publishers ignore clicks occurring after day #3. Not only 20% of all clicks occurred after day #3, but the best clicks (in terms of conversions) occurred several weeks after the email…

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Added by Vincent Granville on September 22, 2011 at 7:30pm — 3 Comments

Increasing customer loyalty using data analytics

Loyalty Marketing has become a key strategy for most companies in today's competitive marketplace. The practice is based on a very simple premise - as you develop stronger relationships with your best customers, they will stay with you longer; the longer they stay, the more profitable they become.



It costs less to retain a customer than to acquire a new one. To retain a customer involves many factors - personal relationships, product quality, customer service, price, and other brand… Continue

Added by Vincent Granville on April 6, 2008 at 12:15pm — 3 Comments

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