Companies and enterprises are facing a daily grind, while they are also required to see to it that their customers are happy & satisfied, operations is efficient and employees are satisfied; and all this makes running the business – a real challenge. “Audience is the new business model”, and if any organization is struggling miserably to communicate with customers or their audience, there certainly is a negative impact of it across the business plan,…

Continue

When it comes to operating a successful business, customer service is often the key. The better service that a business can provide, the more success they can find. It is no longer enough to live by the idea that the customer is always right. It has become more…

Continue

There are exceptional enterprises that have realized what these statistics really mean: the wise invest in online customer experience, and we have explored why in this previous blog post. The following enterprises have done just that, and based on their understanding of and adapting to the trends, they will be leading their industries for many years to…

Continue

The first fundamental rule of growth hacking or growing your business is to utilize your existing traffic to the max – whether it’s a new business or a well-established one. For both, a newly designed website and a fully functioning online shop, lowering bounce rates, addressing CRO (conversion rate optimization), and improving CX (customer experience) are mandatory. Customer experience software effortlessly extracts invaluable information directly from your site to facilitate improvement in…

Continue

Data is everywhere (that's indisputable). What I didn't realize was how often--and how subtly--personal big trails get created every day. 

Case in point, I went to Kohl's to use up a free $10 rewards coupon card last weekend. While I was checking out, the cashier asked me for my phone number. I paused. I didn't understand why he needed…

Continue

Continue

Read the Preface for Siegel’s Book – Predictive Analytics

Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

Continue

(This is a repost from Statistics & Analytics Consultants Blog, which was featured on SmartDataCollective's Blogarama)

Statistics & Analytics Consultants Blog  

Blogarama, SmartDataCollective

Continue

This is a great accolade, and well-deserved by all of my hard working colleagues.

India has a huge mobile revolution and for so many years the game has been only about “acquisition”. We now have quite a few new entrants. Do Co Mo has just launched with its 1 sec pulse strategy which will probably further drive down industry revenues by 10-15 % if others also adopt it. And to top it all one may even see “Number portability” in the near future in the Indian Telecom business.



So the need to “protect revenue” is probably more real than ever before in this… Continue

Participatory marketing-fascinating idea!



It does sound completely new for “growth markets” such as Asia where the marketing focus is still predominately on acquisition and “push based marketing”. When you are getting hounded by spam mails, sms & getting called by pesky telemarketers at odd times, it does seem like a breath of fresh air to seek participation from the consumer! I could choose to not get hounded by any of the push marketing stuff!



Ron Shevlin’s wrote a… Continue

“Banks will let you overspend on your debit card in a way that is much, much more expensive than almost any credit card,” said Eric Halperin, director of the Washington office of the Center for Responsible Lending. Debit has essentially changed into a stealth form of credit, according to critics like him.



The problem is that banks charge you an overdraft fee when you spend more than what is in your account, instead of denying the purchase. Three-quarters of the largest American banks… Continue

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



It doesn’t have to be that way

Ideally, corporate restructuring means establishing a process to allow organizations to continue their operations using their existing systems. IT systems reconciliation simply cannot get in the way of running business operations. All too often, the answer is, “Replace their systems with ours.” This statement means that the new… Continue