Since February's launch of my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, I have participated in a number of video interviews that explore the topic and field of predictive analytics. Here is a sampling:

Bloomberg TV – Predictive Analytics in Four Minutes:

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The Financial Times reviewed my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

Click here to read the full Financial Times review (free membership required).

Excerpt from the book review:

Book…

Here's a review of my book Predictive Analytics from Robert Nisbet, Ph.D., a leading consultant, author, and predictive analytics instructor at University of California – Irvine (posted here with his permissoin).

Review of Predictive Analytics – The Power to Predict Who Will Click, Buy, Lie, or Die  By Eric Siegel.

Robert Nisbet, Ph.D.

March 21, 2013

Predictions have a problem.  They are viewed…

Have you seen the press coverage related to my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (Wiley, February 2013)?

If you're already an expert practitioner, these articles can serve to help ramp up your clients and coworkers.

If your work doesn't connect to data munching in any way, these articles (and the book) are still totally for you. This accessible book has been…

When you invest the time to read a book, you're investing a lot more than the $17 to buy it.

Many ask whether my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, is at the right level for their needs. Is it too advanced? (Quick answer: definitely not.) Will it instruct me on how to execute on predictive analytics? (Not directly – it is an industry primer rather than a…

This blog post is to retract an aspect of a story about Chase Bank that I reported in my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (published by Wiley, February 2013).

Although predictive analytics professionals usually tell accurate stories about their projects, sometimes the information that comes from human beings is less reliable than the data driven systems they…

Who benefits by predicting your behavior? Organizations do—companies, governments, hospitals, and political campaigns. They employ predictive analytics, technology that learns from data to render per-person predictions, one individual at a time.

 

People have been struck by the final words in the title of my new book on this subject, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (…

Joel Schectman at the Wall Street Journal wrote about a story broken in my new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

Wall Street Journal Article:

Book: HP Piloted Program to Predict Which Workers Would Quit

Joel Schectman, Wall Street Journal

Hewlett Packard Co. tested a predictive scoring system that attempted…

What's next is what's next… Predictive analytics is where business intelligence is going.

— Rick Whiting, InformationWeek



Ten Predictions for the First Hour of 2020



Good morning. It's January 2, 2020, the first workday of the year. As you drive to the office, the only thing predictive analytics doesn't do for you is steer the car (yet that's coming soon as well).



1. Anti-theft. As you enter your car, a predictive model establishes your…

The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).

ARTICLE: The Real Story Behind Obama's Election Victory 

By Eric Siegel 

Elections hang by a thinner thread than you think.

By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…

Read the Preface for Siegel’s Book – Predictive Analytics

Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…