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Database marketing is the process of collecting, analyzing, and identifying important information about you customers.
The information comes different channels like sales records, email, cards warranty and etc.
With this is information you can sharpen your marketing campaigns to focus on what’s important; the client.
Database marketing techniques help you with:
The comparison between MongoDB, the poster child of NoSQL, and MySQL has been raging for a while now. It is important that you know the difference between the two as this will assist you in making an informed decision.
The Major Differences between MongoDB and MySQL
1. There is a difference in the representation of data in the two databases. In…Continue
While importing the structured text files into the database using Java alone, we need to combine the SQL statements together manually, and to deal with various troublesome situations as well, like if the data in a table has been existed, whether we should update it or insert data into it, if some fields are included in the file, and if the fields in the file are consistent with those in the table.
As esProc participates in Java programming, these problems can be solved…Continue
Added by Lynn Guo on December 22, 2014 at 7:04pm — No Comments
Program development for data process often involves cross-database relational operations. The following example will illustrate Java’s method of handling these operations. sales table is in db2 database, employee table is in mysql database. The task is to join sales with employee through sellerid of sales table and eid of employee table, and filter out the data insales and employeethat…Continue
Added by Jessica May on September 9, 2014 at 1:03am — No Comments
Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel, with a foreword from Tom Davenport
(Wiley, February 2013)
To order the book:…
Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments