From all indications, 2015 is well on its way to becoming the year of cloud computing. The feverish pitch of activities at key players on one hand and the data as well as observations of industry pundits affirm this. There are apparently  a handful of reason to keep the IT industry leaders awake at night.  

For starters, per , 2014 revenues for cloud services grew by…

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Digital banking offers unprecedented opportunities both for banks as well as customers. It has provided banks breadth and ease in delivering their products and services to customers. As for customers, it has pushed service options and expectations to a new high. Given the opportunity spectrum, it is no surprise that banks have invested heavily in upgrading their digital preparedness. 2015 promises more investments in digital banking.

A definition of digital banking will be of help…

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Introduction

Digital content has gone through significant changes in past couple of decades. From DVDs to internet streaming, from Blu-ray to 4k, HD and from TVs to desktops to mobile, viewing patterns have transformed and so has the economics of the industry.

For example: Netflix’s business model of On-demand streaming is a whopping 4.7 billion USD business with over 10 million subscribers.…

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The hype and rhetoric about Agency Trading Desks (ATDs) has reached epic proportions.

 

Missing from the debate is an advertiser point-of-view - here's one: Agency Trading Desk Myths & Memes Debunked 

Feedback welcomed!

A Simple Plan

While fair-minded consumers might not like being tracked, most will acknowledge that they personally and directly benefit from the vast free digital media that is subsidized by ad targeting. At the same time, digital media companies know full well that most users didn't read their respective terms of service agreements that legally allow them to track for advertising purposes.



As such, there are some simple steps that digital media can take in a matter of… Continue

Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.



WHY THE MORATORIUM?

Upon taking a closer look at the confusion and…

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