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Vincent Granville's Blog Posts Tagged 'email campaigns' (1)

Lifetime value of an e-mail blast: much longer than you think

See below an example of an Analyticbridge email campaign that was monitored over a period of about 600 days. It clearly shows that 20% of all clicks originate after day #5. Yet most advertisers and publishers ignore clicks occurring after day #3. Not only 20% of all clicks occurred after day #3, but the best clicks (in terms of conversions) occurred several weeks after the email…

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Added by Vincent Granville on September 22, 2011 at 7:30pm — 3 Comments

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