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All Blog Posts Tagged 'in' (12)

Social Media Advertising: An Integral Part of Digital Marketing

The benefits of social media marketing are so huge that it isn’t really possible to overstate them. In an age where almost everything has passed over to the digital realm, marketing strategies and campaigns are now split between billboard hoardings, television advertisements and the internet search engine optimisation. The last one is more commonly known by its acronym, SEO. It is chiefly done with the help of keyword searching by using Google AdWords tools. What people chiefly do here is,…

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Added by Will Stewart on August 17, 2016 at 6:30am — No Comments

Importance of Customer Experience in Marketing

These days, customer experience, data and brand strategy are gaining a lot of importance in marketing. Both the customer experience and data analysis play a bigger role and marketers are spending more time in focusing on the broader business strategy instead of just focusing on advertising. The infographic titled, “Let’s Talk about…

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Added by Manav pietro on July 31, 2016 at 10:30pm — No Comments

esProc Simplifies SQL-style Computations – In-group Computation

During developing the database applications, we often need to perform computations on the grouped data in each group. For example, list the names of the students who have published papers in each of the past three years; make statistics of the employees who have taken part in all previous training; select the top three days when each client gets the highest scores in a golf game; and the like. To perform these computations, SQL needs multi-layered nests, which will…

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Added by Lynn Guo on December 3, 2014 at 6:30pm — No Comments

esProc Helps with Computation in MongoDB – Query Indexes in an Array

MongoDB can find out elements of a built-in array according to their indexes, but cannot find the indexes through the values of the elements. For example, the elements of an array are names of people stored according to their rankings. In MongoDB, names can be found according to the rankings (indexes of the array), but the values of rankings cannot be determined through names. esProc can help MongoDB in realizing this operation. The following example will teach you how it works in…

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Added by Lynn Guo on November 19, 2014 at 6:30pm — No Comments

Lynchpins for Analytical Skill Development

As business are adopting more and more data-driven strategies (analytics) in their day to day life, I keep on listening from leadership or concerned people that training provided towards it, are not having anticipated impact. Herein, pragmatic confession would be happy with thought that 'it is not a pure science' (or) let’s appreciate the concepts and different relationships involved for their success:…

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Added by Dr. Pradeep Mavuluri on October 14, 2014 at 8:16am — No Comments

Color and Pattern analysis using Flags of the world

Ever wondered why certain countries have certain colors in their flags, why it has certain symbols and what are the different patterns?

We started digging through, checking a Wikipedia article on this topic.

This was a good start but we wanted to go deeper so we manually started eye balling each flag to understand the patterns and symbols.

We needed to figure out…

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Added by Nilesh Jethwa on October 13, 2014 at 8:00am — No Comments

Data alignment join in Java for easier text analytics

The join statements of the database can be used conveniently to perform the operation of alignment join. But sometimes the data is stored in the text files, and to compute it in Java alone we need to write a large number of loop statements. This makes the code cumbersome. Using esProc to help with programming in Java can solve the problem easily and quickly. Let’s look at how this works…

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Added by Jessica May on September 28, 2014 at 8:00am — No Comments

Analytics Trends to look out for in 2014 (India specific)

What do we predict for the Indian Analytics Industry this year? Here is what we put together at IVY after talking with our analytics recruiters, alumni, clients, and industry associates:…

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Added by Ivy Pro School on February 1, 2014 at 10:53pm — No Comments

Read the Preface for Siegel’s Book – Predictive Analytics

Read the Preface for Siegel’s Book – Predictive Analytics



Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die



By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

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Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments

Analytics: A “Moneyball” For Gaming

Author: Karan Bhalla, Director, IQR Analytics and Prachi Shah, Marketing  Consultant, IQR Analytics (http://www.iqrdataanalytics.com)

 

          A “state of business analytics” report was issued last year by Bloomberg Businessweek Research Services. In its survey of corporate executives across the globe, business analytics was identified as having “gone mainstream”…

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Added by AcademyForDecisionScience&Analyt on September 24, 2012 at 6:00am — 1 Comment

History of Data Analytics

Author: Rahul Nawab, Co- founder, IQR Analytics and Promoter, ADSA (Academy for Decision Science and Analytics).

Educating savvy and business-minded Amdavadis on the importance of numbers and analytics in your business is like teaching the properties of sand to someone in the desert, but here is my effort anyway.

The simplest definition of analytics is "the science of analysis." However, a practical definition would be how an entity, e.g., a business, arrives…

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Added by AcademyForDecisionScience&Analyt on August 21, 2012 at 6:30am — No Comments

Data Analytics in Business

Today Analytics is the heart of a Business. Companies are challenged with a high volume and broad array of data which requires active and effective analysis. Analysis can help them make enhanced and improved business decisions, and hence help the business to maintain profitability. "Companies need to compete on the basis of key business processes, and how they optimize these processes with analytics," says Thomas Davenport, professor and director of research, Babson College,…

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Added by AcademyForDecisionScience&Analyt on August 13, 2012 at 2:14am — No Comments

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