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All Blog Posts Tagged 'lifetime value' (2)

Lifetime value of an e-mail blast: much longer than you think

See below an example of an Analyticbridge email campaign that was monitored over a period of about 600 days. It clearly shows that 20% of all clicks originate after day #5. Yet most advertisers and publishers ignore clicks occurring after day #3. Not only 20% of all clicks occurred after day #3, but the best clicks (in terms of conversions) occurred several weeks after the email…

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Added by Vincent Granville on September 22, 2011 at 7:30pm — 3 Comments

Increasing customer loyalty using data analytics

Loyalty Marketing has become a key strategy for most companies in today's competitive marketplace. The practice is based on a very simple premise - as you develop stronger relationships with your best customers, they will stay with you longer; the longer they stay, the more profitable they become.



It costs less to retain a customer than to acquire a new one. To retain a customer involves many factors - personal relationships, product quality, customer service, price, and other brand… Continue

Added by Vincent Granville on April 6, 2008 at 12:15pm — 3 Comments

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