Database marketing is the process of collecting, analyzing, and identifying important information about you customers.

The information comes different channels like sales records, email, cards warranty and etc.

With this is information you can sharpen your marketing campaigns to focus on what’s important; the client.

Database marketing techniques help you with:

• Improving all your marketing efforts
• Increasing sales
• Retaining and getting more…

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The benefits of social media marketing are so huge that it isn’t really possible to overstate them. In an age where almost everything has passed over to the digital realm, marketing strategies and campaigns are now split between billboard hoardings, television advertisements and the internet search engine optimisation. The last one is more commonly known by its acronym, SEO. It is chiefly done with the help of keyword searching by using Google AdWords tools. What people chiefly do here is,…

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What is Poor Data Quality Costing You?

Your data is a valuable asset.  Especially in today’s world of faster consumers, your data needs to be in tip-top shape to target, engage and convert prospects. If not properly maintained, you risk any number of lost opportunities, decreased efficiency, and a negative impact to your bottom line.

Marketing data has become so important that 97% of companies feel driven to turn their data into insights, according to the 2015 Data Quality…

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You’re working on the MAIN MODEL. The one that leverages half the company’s assets, and on which your paycheck and that of many others depends. You’ve already run through a stepwise, forward, and backward search of the variables, their interactions, and possible curvatures. What are the most productive things to do next?

 

Here are a couple of ideas…

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Attracting a steady stream of visitors to read blogs is a common challenge for bloggers. Holding the attention of readers and keep them from coming back is what everyone wants when they are writing a content. Also, a good number of readers determine the quality and credibility of your site.…

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Data is everywhere (that's indisputable). What I didn't realize was how often--and how subtly--personal big trails get created every day. 

Case in point, I went to Kohl's to use up a free $10 rewards coupon card last weekend. While I was checking out, the cashier asked me for my phone number. I paused. I didn't understand why he needed…

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The newest marketing trends always seem daunting at first. You don’t know

how you are going to possibly make the change or figure out how to use the

new social media platform, but once you finally have it figure out, it

increases your customers significantly. That is why you need to stay on top

of marketing trends. Otherwise, you could easily get left behind and

destroyed.



Just like a dinosaur



If the dinosaurs were able to better adapt…

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Read the Preface for Siegel’s Book – Predictive Analytics

Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

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IDIRO TECHNOLOGIES ANNOUNCES DEAL WITH GLOBAL SERVICE PROVIDER DIGICEL TO PROVIDE MARKETING ANALYTICS



Dublin, 22nd January 2013

Idiro Technologies, a…

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Poor marketing dashboards and enterprise reporting presentations result in indecision. Marketing managers intuitively know when they are dealing with information that is of little value, but is presented as their only solution because of inexperienced practitioners and inflexible enterprise reporting strategies.

Gain incredible insights, lead the…

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Traditional marketing methods (mass mailing, mass communication, segmentation, etc.) are out of date because of the low positive response rates. Customers are not interested in getting offers if it is not personalized and not in relevant time. Companies creates insensitive customers with inappropriate CRM strategies or/and tools.

With our EVAM (Event&Action Manager) solutions we bring new marketing approach that based on three main concepts for;

- Real time

- Event…

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Marketing is a broad term in its own way. It has its own unmatched standards. It has various categories, one of which is Social Media Marketing. Internet gave some space for social networking to its users that encouraged Social Media Marketing. In fact, it has been one of the hottest topics in the marketing world lately. And with the set-up of several SMO Company in India, Social media marketing is emerging and will continue to do so…

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Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.



WHY THE MORATORIUM?

Upon taking a closer look at the confusion and…

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For Marketer’s any change in customer behaviour is a “gold mine”. Marketing to customer’s whose behaviour is changing is far more rewarding than marketing to “static” customers! But sometimes there is "too much change" and in today's market that is exactly what is happening. Marketer's need ,what we at Cequity, call a Modelling factory approach-How to build models at speed!



Gallup chief economist Dennis Jacobe concurs that "a fundamental change is taking place" in the behavior of… Continue

Companies collect so much data today and yet when you go looking for it you will often find barriers! So what’s wrong…If we were honest with ourselves, as professionals, we would admit what Rosabeth Moss Kanter suggested in 1979 in a famous Harvard Business Review article: that “Power is Americas last dirty word. It is easier to talk about money -- and much easier to talk about sex -- than it is to talk about power. People who have it deny it; people who want to it do not want to appear to… Continue

Many businesses do not have direct interactions with their customers. Service industries like Retailers, Banks & Telecom companies have millions of customer interactions which give them the customer’s pulse! How do packaged consumer goods companies achieve the same customer intimacy?

Coke has done a fantastic job of creating a strong connection with its consumers.

Coke’s marketing team first asked themselves three questions:

1) How can we connect with consumers?

2) How… Continue

Netflix has a computerized recommendation system which seeks to find the common threads in millions of people’s recommendations and throw up “what’s best for you”? A lot of Online commerce sites have this kind of recommendation engine at work and Amazon is another well known example.



Netflix had a unique challenge: they wanted to improve Cinematic, their “recommendation engine.” Cinematic is the bit of software embedded in the Netflix Web site that analyzes each customer’s… Continue

Marketers believe that creating “personalized communication” is important to drive a relevant communication strategy. But often they do not have control over the personalization process. Often very shoddy and “very personal” communication gets sent out by local sales folk which does nothing to enhance the brand perception and even less to the effectiveness of the communication. In a bank, the billing process is possibly as “personal as it can get” but rarely would you find anything but mass… Continue

India has a huge mobile revolution and for so many years the game has been only about “acquisition”. We now have quite a few new entrants. Do Co Mo has just launched with its 1 sec pulse strategy which will probably further drive down industry revenues by 10-15 % if others also adopt it. And to top it all one may even see “Number portability” in the near future in the Indian Telecom business.



So the need to “protect revenue” is probably more real than ever before in this… Continue