A Data Science Central Community
Database marketing is the process of collecting, analyzing, and identifying important information about you customers.
The information comes different channels like sales records, email, cards warranty and etc.
With this is information you can sharpen your marketing campaigns to focus on what’s important; the client.
Database marketing techniques help you with:
The benefits of social media marketing are so huge that it isn’t really possible to overstate them. In an age where almost everything has passed over to the digital realm, marketing strategies and campaigns are now split between billboard hoardings, television advertisements and the internet search engine optimisation. The last one is more commonly known by its acronym, SEO. It is chiefly done with the help of keyword searching by using Google AdWords tools. What people chiefly do here is,…Continue
Added by Will Stewart on August 17, 2016 at 6:30am — No Comments
Your data is a valuable asset. Especially in today’s world of faster consumers, your data needs to be in tip-top shape to target, engage and convert prospects. If not properly maintained, you risk any number of lost opportunities, decreased efficiency, and a negative impact to your bottom line.
Marketing data has become so important that 97% of companies feel driven to turn their data into insights, according to the 2015 Data Quality…Continue
Added by Larisa Bedgood on May 9, 2016 at 2:00pm — No Comments
You’re working on the MAIN MODEL. The one that leverages half the company’s assets, and on which your paycheck and that of many others depends. You’ve already run through a stepwise, forward, and backward search of the variables, their interactions, and possible curvatures. What are the most productive things to do next?
Here are a couple of ideas…Continue
Added by David G. Young on April 27, 2016 at 8:07am — No Comments
Attracting a steady stream of visitors to read blogs is a common challenge for bloggers. Holding the attention of readers and keep them from coming back is what everyone wants when they are writing a content. Also, a good number of readers determine the quality and credibility of your site.…Continue
Added by Kate Cooper on March 16, 2015 at 3:47am — No Comments
Data is everywhere (that's indisputable). What I didn't realize was how often--and how subtly--personal big trails get created every day.
Case in point, I went to Kohl's to use up a free $10 rewards coupon card last weekend. While I was checking out, the cashier asked me for my phone number. I paused. I didn't understand why he needed…Continue
Added by Mar on May 5, 2014 at 8:49pm — No Comments
The newest marketing trends always seem daunting at first. You don’t know
how you are going to possibly make the change or figure out how to use the
new social media platform, but once you finally have it figure out, it
increases your customers significantly. That is why you need to stay on top
of marketing trends. Otherwise, you could easily get left behind and
Just like a dinosaur
If the dinosaurs were able to better adapt…
Added by bemithwurz on December 13, 2013 at 12:20am — No Comments
Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel, with a foreword from Tom Davenport
(Wiley, February 2013)
To order the book:…
Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments
Added by Simon Rees on January 23, 2013 at 6:27am — No Comments
Poor marketing dashboards and enterprise reporting presentations result in indecision. Marketing managers intuitively know when they are dealing with information that is of little value, but is presented as their only solution because of inexperienced practitioners and inflexible enterprise reporting strategies.
Gain incredible insights, lead the…
Added by Sean Flanigan on June 19, 2012 at 9:00am — No Comments
Traditional marketing methods (mass mailing, mass communication, segmentation, etc.) are out of date because of the low positive response rates. Customers are not interested in getting offers if it is not personalized and not in relevant time. Companies creates insensitive customers with inappropriate CRM strategies or/and tools.
With our EVAM (Event&Action Manager) solutions we bring new marketing approach that based on three main concepts for;
- Real time
Added by Sabri KIZANLIK on June 11, 2012 at 1:43am — No Comments
Added by Leslie Ament on September 30, 2011 at 11:18am — No Comments
Marketing is a broad term in its own way. It has its own unmatched standards. It has various categories, one of which is Social Media Marketing. Internet gave some space for social networking to its users that encouraged Social Media Marketing. In fact, it has been one of the hottest topics in the marketing world lately. And with the set-up of several SMO Company in India, Social media marketing is emerging and will continue to do so…Continue
Added by Manish Mohan on July 1, 2011 at 1:42am — No Comments
Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.
WHY THE MORATORIUM?
Upon taking a closer look at the confusion and…
Added by Domenico "Dominic" Tassone on February 18, 2011 at 5:39am — No Comments
Added by Chandan Pathak on October 16, 2009 at 7:18am — No Comments
Added by Chandan Pathak on September 22, 2009 at 2:01pm — No Comments
Added by Chandan Pathak on September 22, 2009 at 1:55pm — No Comments
Added by Chandan Pathak on September 22, 2009 at 1:49pm — No Comments
Added by Chandan Pathak on September 17, 2009 at 6:54am — No Comments