A Data Science Central Community
Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media data is the new gold and analytics is its digging tool. Social Media Analytics (SMA) is the art and science of extracting valuable hidden business insights from social media media data (Khan, 2015) . SMA turns the…Continue
Added by Dr. Gohar Khan on April 10, 2017 at 1:30pm — No Comments
I am pleased to announce my new book on social media analytics. The book offers concepts, tools, tutorials, and cases studies to understand and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engine, and location…Continue
Added by Dr. Gohar Khan on July 6, 2015 at 7:14pm — No Comments
We’ve just wrapped up another eventful season of the annual phenomenon that is the Indian Premier League. Records were broken, trophies and caps won, and careers and fortunes made in a span of 6 high-octane weeks. Fans, being the lifeblood of any successful sporting event, were given extra-special attention this time around. The millions of tweets that social-media savvy fans across India tweeted during the tournament formed a veritable growing corpus of social content that was used through…Continue
Added by Farid Jalal on June 27, 2014 at 12:42am — No Comments
The newest marketing trends always seem daunting at first. You don’t know
how you are going to possibly make the change or figure out how to use the
new social media platform, but once you finally have it figure out, it
increases your customers significantly. That is why you need to stay on top
of marketing trends. Otherwise, you could easily get left behind and
Just like a dinosaur
If the dinosaurs were able to better adapt…
Added by bemithwurz on December 13, 2013 at 12:20am — No Comments
Google is the god of search, and most businesses are doing all they can to propitiate the search engine giant. Most of us turn to Google when we want an answer to almost any question, and the great god supplies it. Millions of businesses around the world want their website to show up when potential customers or visitors search for a specific set of keywords. And so we invest lots of time and effort in SEO.
Many business that had spent…Continue
Added by Rajveer Singh Rathore on September 19, 2013 at 10:39am — No Comments
Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel, with a foreword from Tom Davenport
(Wiley, February 2013)
To order the book:…
Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments
Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge.
Sentiment analysis or opinion mining refers to the application of language processing to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer…Continue
Added by Michel Bruley on November 21, 2012 at 1:41am — No Comments
Target your Net Promoters with a fun modeling project and CRM initiative. So here is a little trick for smart people who use "little" data with advanced research designs who parter the rest of us who use big data. Use this as a mentoring opportunity to show that database marketing is here to stay and has applications in building models for social media referrals to up and coming social media gurus.
Once all is said and done, you will have a few…Continue
Added by Sean Flanigan on June 17, 2012 at 12:30pm — No Comments
The hype and rhetoric about Agency Trading Desks (ATDs) has reached epic proportions.
Missing from the debate is an advertiser point-of-view - here's one: Agency Trading Desk Myths & Memes DebunkedFeedback welcomed!
Added by Domenico "Dominic" Tassone on June 2, 2011 at 5:24am — No Comments
Added by Domenico "Dominic" Tassone on May 11, 2011 at 12:30pm — No Comments
Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.
WHY THE MORATORIUM?
Upon taking a closer look at the confusion and…
Added by Domenico "Dominic" Tassone on February 18, 2011 at 5:39am — No Comments
Added by Eric Melchor on September 28, 2009 at 5:49am — No Comments
Added by Brian Roger on May 31, 2009 at 8:03pm — No Comments
Added by Brian Roger on April 27, 2009 at 12:51pm — No Comments
Added by Brian Roger on April 5, 2009 at 12:11pm — No Comments