There are three ways to look at data. The first is analytics. This is when you look at data from the (potentially very recent) past. Think analytics. It allows you to explore the questions what happened and why did it happen? The second is monitoring. This is looking at things as they happen. In many cases, monitoring is used to find abnormalities. Finally, there is…

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You’re working on the MAIN MODEL. The one that leverages half the company’s assets, and on which your paycheck and that of many others depends. You’ve already run through a stepwise, forward, and backward search of the variables, their interactions, and possible curvatures. What are the most productive things to do next?

 

Here are a couple of ideas…

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Uplift modeling, also known as incremental modeling, true lift modeling, or net-lift modeling is a predictive modeling technique that directly models the incremental impact of a treatment (such as a direct marketing action) on an individual’s behavior. Uplift modeling has…

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I am using R for building a predictive model. My data is stored in mongoDB collections. So i connected to MOngoDB using R to get the data and creating a dataframe in R by converting the BSON values to list and storing about 64567 records using a cursor, which took about 15 minutes. 

Its taking more time to create the dataframe everyday. Did anyone over here worked in similar situations? How did you…

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The Financial Times reviewed my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

 

Click here to read the full Financial Times review (free membership required).

 

Excerpt from the book review:

Book…

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Joel Schectman at the Wall Street Journal wrote about a story broken in my new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

 

Wall Street Journal Article:

Book: HP Piloted Program to Predict Which Workers Would Quit

 

Joel Schectman, Wall Street Journal

 

Hewlett Packard Co. tested a predictive scoring system that attempted…

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Predictive Analytics: GET THE BOOK AND RECEIVE FREE ONLINE TRAINING

April 3rd is "Predictive Analytics" Day - not the science, the book! To build awareness of Eric Siegel's new, acclaimed book, "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (published by Wiley Feb. 19), we're providing an offer ya can't refuse.

ORDER THE BOOK ON APRIL 3 VIA AMAZON (under $15) FOR:

1. Free access to the first of four modules of the…

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Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.



Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…

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The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).

ARTICLE: The Real Story Behind Obama's Election Victory 

By Eric Siegel 

Elections hang by a thinner thread than you think.

By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…

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Read the Preface for Siegel’s Book – Predictive Analytics

Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die

By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

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Creative Minds & Data Scientists, Hop on to CrowdANALYTIX.com, participate and win up to $6000!!

IDEATION CONTEST (7-day Sprint)

Determine Movie Ticketing fee for Bookmyshow.com

Bookmyshow.com is a prominent online ticketing website for booking movies and entertainment shows in India. Bookmyshow makes its revenue based on the convenience fee that they charge for…

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Cross selling campaigns aim at selling additional products to existing customers. 

A cross selling model estimates the propensity to uptake an add-on product for each scored customer.



A cross selling model can be built on the results of a test campaign to analyze respondents and identify customers with increased purchase potentials.



An easier approach which does not require the running of a test campaign, is to analyze the profile of customers who acquired the product of… Continue

Decision Support and Risk Analysis Webinar

1:00pm EDT, Wednesday, September 21st, 2011

Sign up:

http://www.lumina.com/why-analytica/sign-up-for-a-webinar/

 

The president of the data mining company I work for recently published a new article on data mining.  This article from Tim Graettinger addresses some of the top questions he's been asked during a webinar on data mining that he helps to present:

• What tools or tool sets does he recommend?
• How can I get management to 'buy in' on a data mining project?
• How can I transform non-numeric data so I can use it easily in predictive modeling?

His responses… Continue

Hi,

I am looking for tools/approach/... on how to use bayesian networks in Structured Equation Modeling.
Any suggestions on articles/books to refer?

Regards,
Manjula