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The Financial Times reviewed my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.
Click here to read the full Financial Times review (free membership required).
Excerpt from the book review:
Joel Schectman at the Wall Street Journal wrote about a story broken in my new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.
Wall Street Journal Article:
Book: HP Piloted Program to Predict Which Workers Would Quit
Joel Schectman, Wall Street Journal
Hewlett Packard Co. tested a predictive scoring system that attempted…Continue
Added by Eric Siegel on March 20, 2013 at 2:19pm — No Comments
Predictive Analytics: GET THE BOOK AND RECEIVE FREE ONLINE TRAINING
April 3rd is "Predictive Analytics" Day - not the science, the book! To build awareness of Eric Siegel's new, acclaimed book, "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (published by Wiley Feb. 19), we're providing an offer ya can't refuse.
ORDER THE BOOK ON APRIL 3 VIA AMAZON (under $15) FOR:
1. Free access to the first of four modules of the…Continue
Added by Eric Siegel on March 12, 2013 at 11:04am — No Comments
Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.
Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…
Added by Eric Siegel on February 20, 2013 at 8:47am — No Comments
The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).
ARTICLE: The Real Story Behind Obama's Election Victory
By Eric Siegel
Elections hang by a thinner thread than you think.
By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…
Added by Eric Siegel on February 14, 2013 at 9:30am — No Comments
Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel, with a foreword from Tom Davenport
(Wiley, February 2013)
To order the book:…
Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments