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Eric Siegel's Blog Posts Tagged 'modeling' (6)

Financial Times Review of “Predictive Analytics”: “Ignores Dark Overtones”

The Financial Times reviewed my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

 

Click here to read the full Financial Times review (free membership required).

 

Excerpt from the book review:

Book…

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Added by Eric Siegel on August 15, 2013 at 9:22am — 2 Comments

WSJ: HP Piloted Program to Predict Which Workers Would Quit

Joel Schectman at the Wall Street Journal wrote about a story broken in my new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die.

 

Wall Street Journal Article:

Book: HP Piloted Program to Predict Which Workers Would Quit

 

Joel Schectman, Wall Street Journal

 

Hewlett Packard Co. tested a predictive scoring system that attempted…

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Added by Eric Siegel on March 20, 2013 at 2:19pm — No Comments

Get "Predictive Analytics" - the Book - and Enjoy Free Online Training

Predictive Analytics: GET THE BOOK AND RECEIVE FREE ONLINE TRAINING

April 3rd is "Predictive Analytics" Day - not the science, the book! To build awareness of Eric Siegel's new, acclaimed book, "Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die" (published by Wiley Feb. 19), we're providing an offer ya can't refuse.

ORDER THE BOOK ON APRIL 3 VIA AMAZON (under $15) FOR:

1. Free access to the first of four modules of the…

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Added by Eric Siegel on March 12, 2013 at 11:04am — No Comments

Team Obama Mastered the Science of Mass Persuasion - and Won

Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.



Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…

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Added by Eric Siegel on February 20, 2013 at 8:47am — No Comments

The Obama Camp Persuaded Millions of Voters with Uplift Modeling

The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).



ARTICLE: The Real Story Behind Obama's Election Victory 

By Eric Siegel 



Elections hang by a thinner thread than you think.



By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…

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Added by Eric Siegel on February 14, 2013 at 9:30am — No Comments

Read the Preface for Siegel’s Book – Predictive Analytics

Read the Preface for Siegel’s Book – Predictive Analytics



Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die



By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

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Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments

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