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All Blog Posts Tagged 'scoring' (3)

Read the Preface for Siegel’s Book – Predictive Analytics

Read the Preface for Siegel’s Book – Predictive Analytics



Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die



By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

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Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments

The First Question for ADAPA® is always "What about security?" on Cloud Computing

ADAPA® Predictive Analytics Scoring Engine - Security on Amazon EC2?



Many of our customers ask: “What about security on the Amazon EC2 Cloud?” Security is always the first consideration. The short answer is "yes."



The security processes implemented by Amazon Web Services (AWS) are outlined in the AWS Security Whitepaper. In addition to the various… Continue

Added by Ronald J. Ramos on May 1, 2009 at 3:57pm — No Comments

Scoring Internet Transactions for Fraud Detection

1. What is click fraud?



Click fraud is usually defined as the act of purposely clicking on ads on pay-per-click programs with no interest in the target web site. Two types of fraud are usually mentioned:



  • An advertiser clicking on competitor ads to deplete their ad spend budgets, with fraud frequently taking place early in the morning and through multiple distribution partners: AOL, Ask.com, MSN, Google, Yahoo, etc.
  • A malicious distribution partner…
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Added by Vincent Granville on December 8, 2008 at 3:30am — No Comments

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