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Depending on the business objectives, social media analytics can take four different forms, namely, descriptive analytics, diagnostic analytics, predictive analytics, and prescriptive analytics.
Social media data is the new gold and analytics is its digging tool. Social Media Analytics (SMA) is the art and science of extracting valuable hidden business insights from social media media data (Khan, 2015) . SMA turns the…
ContinueAdded by Dr. Gohar Khan on April 10, 2017 at 1:30pm — No Comments
I am pleased to announce my new book on social media analytics. The book offers concepts, tools, tutorials, and cases studies to understand and analyze the seven layers of social media data, including text, actions, networks, apps, hyperlinks, search engine, and location…
ContinueAdded by Dr. Gohar Khan on July 6, 2015 at 7:14pm — No Comments
Attracting a steady stream of visitors to read blogs is a common challenge for bloggers. Holding the attention of readers and keep them from coming back is what everyone wants when they are writing a content. Also, a good number of readers determine the quality and credibility of your site.…
ContinueAdded by Kate Cooper on March 16, 2015 at 3:47am — No Comments
Originally posted on sctr7.com.
Network analysis is a rapidly growing analytics domain propelled by the explosion of interest in social networking. The methods rest upon much older foundations in the realms of statistics and social science. Euler’s graph theory was proposed in the early 18th century and Moreno established the foundations for…
ContinueAdded by Scott Mongeau on August 15, 2014 at 1:30am — No Comments
We’ve just wrapped up another eventful season of the annual phenomenon that is the Indian Premier League. Records were broken, trophies and caps won, and careers and fortunes made in a span of 6 high-octane weeks. Fans, being the lifeblood of any successful sporting event, were given extra-special attention this time around. The millions of tweets that social-media savvy fans across India tweeted during the tournament formed a veritable growing corpus of social content that was used through…
ContinueAdded by Farid Jalal on June 27, 2014 at 12:42am — No Comments
The newest marketing trends always seem daunting at first. You don’t know
how you are going to possibly make the change or figure out how to use the
new social media platform, but once you finally have it figure out, it
increases your customers significantly. That is why you need to stay on top
of marketing trends. Otherwise, you could easily get left behind and
destroyed.
Just like a dinosaur
If the dinosaurs were able to better adapt…
Added by bemithwurz on December 13, 2013 at 12:20am — No Comments
Google is the god of search, and most businesses are doing all they can to propitiate the search engine giant. Most of us turn to Google when we want an answer to almost any question, and the great god supplies it. Millions of businesses around the world want their website to show up when potential customers or visitors search for a specific set of keywords. And so we invest lots of time and effort in SEO.
Many business that had spent…
ContinueAdded by Rajveer Singh Rathore on September 19, 2013 at 10:39am — No Comments
Seven Questions on Adopting Analytics Culture
Seven questions are posed and are addressed in serial. The theme: ‘how can organizations adopt analytics-based decision making culture?’
In particular, the questions address the use of change management to adopt evidence-based decision making, associated organizational challenges, and how analytics can be used to manage organizational change itself:…
ContinueAdded by Scott Mongeau on June 13, 2013 at 3:59pm — 2 Comments
Read the Preface for Siegel’s Book – Predictive Analytics
Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel, with a foreword from Tom Davenport
(Wiley, February 2013)
To order the book:…
Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments
Target your Net Promoters with a fun modeling project and CRM initiative. So here is a little trick for smart people who use "little" data with advanced research designs who parter the rest of us who use big data. Use this as a mentoring opportunity to show that database marketing is here to stay and has applications in building models for social media referrals to up and coming social media gurus.
Results:
Once all is said and done, you will have a few…
ContinueAdded by Sean Flanigan on June 17, 2012 at 12:30pm — No Comments
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