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All Blog Posts Tagged 'targeting' (3)

Read the Preface for Siegel’s Book – Predictive Analytics

Read the Preface for Siegel’s Book – Predictive Analytics



Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die



By Eric Siegel, with a foreword from Tom Davenport

(Wiley, February 2013)

 

To order the book:…

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Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments

Analytics can Help Digital Media Just Say No to Free-riders

A Simple Plan

While fair-minded consumers might not like being tracked, most will acknowledge that they personally and directly benefit from the vast free digital media that is subsidized by ad targeting. At the same time, digital media companies know full well that most users didn't read their respective terms of service agreements that legally allow them to track for advertising purposes.



As such, there are some simple steps that digital media can take in a matter of… Continue

Added by Domenico "Dominic" Tassone on May 11, 2011 at 12:30pm — No Comments

The Moratorium: No, you May Not Place a Tag on the Site...

Digital marketers, the time has come to heed the call and end the rampant chaos and confusion by putting in place page tag moratoriums. Today.



WHY THE MORATORIUM?







Upon taking a closer look at the confusion and…

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Added by Domenico "Dominic" Tassone on February 18, 2011 at 5:39am — No Comments

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