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ANTONIOS CHORIANOPOULOS's Blog (1)

Setting up a cross-selling model

Cross selling campaigns aim at selling additional products to existing customers. 

A cross selling model estimates the propensity to uptake an add-on product for each scored customer.



A cross selling model can be built on the results of a test campaign to analyze respondents and identify customers with increased purchase potentials.



An easier approach which does not require the running of a test campaign, is to analyze the profile of customers who acquired the product of… Continue

Added by ANTONIOS CHORIANOPOULOS on October 26, 2011 at 2:07am — 1 Comment

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