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Brian Roger's Blog (28)

#28: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



To make the most of analytics...

In-database/in-warehouse analytics will become more and more important and the analytical processing of streaming data likewise. However, the way data is stored in warehouses will have to change, too, not just the way analytics are done. Too many warehouses and marts today store summary data, rollups or data where the crucial time… Continue

Added by Brian Roger on December 29, 2009 at 11:17pm — No Comments

#27: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Let the data profiling begin

Data profiling is typically one of the first tasks performed on a data quality initiative. I am often told to delay data profiling until business requirements are documented and subject matter experts are available to answer my questions. I always disagree – and begin data profiling as soon as possible. I can do a better job of… Continue

Added by Brian Roger on December 12, 2009 at 5:11pm — No Comments

#26: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Say cheese

News reaches us from Italy that there is a solution to this problem. Rather than subjecting each and every customer to the risk rating process, Credito Emiliano, a regional bank in Northern Italy, simply accepts a fairly durable commodity as collateral: parmesan cheese. According to Bloomberg, Credito Emiliano keeps cheese worth about 132 million Euros… Continue

Added by Brian Roger on November 27, 2009 at 11:28am — No Comments

#25: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



And the customer is...

A critical first step for your company is to develop your definition of a customer. Don't underestimate either the importance or the difficulty of this process. And don't assume it is simply a matter of semantics. Some of my consulting clients have indignantly told me: “We don't need to define it, everyone in our company knows exactly what a… Continue

Added by Brian Roger on November 7, 2009 at 12:00pm — No Comments

#24: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



This or that?

By and large, I think marketers and market researchers underestimate the fundamental role of comparison and contrast in the way we make judgments about products. As Professor Tripsas makes clear, humans (consumers included) rely on categorization to understand the world. Looking at a new, discontinuous product, we’re likely to ask, is it this… Continue

Added by Brian Roger on October 17, 2009 at 8:23pm — No Comments

#23: Here’s a thought…

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



The need for cultural transparency

So if CEOs are starting to embrace social concepts for their businesses, then that means the leadership model is starting to change in these organizations... or at least it's starting to get very stressed. At the core of this change, though, is the concept of transparency. The software that enables social business has inherent… Continue

Added by Brian Roger on October 3, 2009 at 7:46pm — No Comments

#22: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Who’s with you on this?

Executive sponsors are the people with enough position and authority to put some weight behind the decision to change. If the executive sponsors do NOT support the change or are on the fence about the change, you have more work to do. Be mindful of their emotions, beliefs, and behaviors and ask yourself if they really understand the need… Continue

Added by Brian Roger on September 19, 2009 at 4:49pm — No Comments

#21: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



They just don’t get it

Usually very few other Senior Managers / C-level Executives appreciate the value of good data. Intellectually, most usually agree with me, but when priorities are being set, data quality almost invariably gets pushed down the priority list by more 'burning' issues. Issues where managers see a more immediate impact on the bottom… Continue

Added by Brian Roger on September 5, 2009 at 2:04pm — No Comments

#20: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Prediction + understanding

In my view, predictive models can be powerful business tools, but they have the potential to lead us into a false belief that because we can predict something on the basis of mathematical relationships, we understand what we’re predicting. We might also lapse into an expectation that “prediction” based on past behavior is in fact… Continue

Added by Brian Roger on August 11, 2009 at 11:49am — No Comments

#19: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



It happens

One of the most common obstacles organizations face with data quality initiatives is that many initial attempts end in failure. Some fail because of lofty expectations, unmanaged scope creep, and the unrealistic perspective that data quality problems can be permanently “fixed” by a one-time project as opposed to needing a sustained program. However,… Continue

Added by Brian Roger on August 2, 2009 at 2:37pm — No Comments

#18: Here's a thought...

Less is more

We live in an era of plenty. As marketers, we need to help our companies focus and prioritize on the things that matter most to our customers. Since marketing is responsible for the “voice of the customer,” we must help steer R&D, product management, finance, operations and other corporate functions towards adding (or subtracting) features/functionality from our products and services that will actually make a competitive difference. Sometimes, less is… Continue

Added by Brian Roger on July 27, 2009 at 1:32pm — No Comments

#17: Here's a thought

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Bad data, good data, relevant data

Not so much about timing, but an important message nevertheless… When developing a service agreement with internal client groups, external customers, vendors, reporting teams, or anyone that needs your data, be prepared to get 'acquainted' with them. Wine and dine them, understand their needs, desires and limitations. What is it… Continue

Added by Brian Roger on July 12, 2009 at 3:30pm — No Comments

#16: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



It’s all in the math

Sophisticated analytical applications and data warehousing technologies are helping “bring data to life” for governments, citizens and businesses... Through the use of powerful data-visualization applications, government agencies, businesses and citizens are able to explore data to uncover mathematical patterns and connections to help improve… Continue

Added by Brian Roger on July 5, 2009 at 6:25pm — No Comments

#15: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Data, data, every where

You must admit you have a problem before you can solve it. Many enterprises are blind to their integration silos. All they see is their investments in ERP, DW, BI, CPM, MDM, CDI, SOA and PIM applications and the resulting databases with terabytes of data stored in them. Smug with the knowledge that they have all the data that the business… Continue

Added by Brian Roger on June 28, 2009 at 10:02am — No Comments

#14: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Credit where credit is due

In every case, market sectors were created or developed by small companies. Look at supply chain planning, warehouse management, human resources/human capital management, enterprise asset management, customer relationship management, sourcing and procurement, applications-as-a-service, and the nascent energy and emissions management… Continue

Added by Brian Roger on June 14, 2009 at 6:53pm — No Comments

#13: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Cloudy days ahead


The question is not, will cloud computing happen, but rather, how will this tendency unfold, and how will organizations, regulators, and other actors respond? Until the rhetoric and more important the base of experience moves beyond the current state of pilots and vaporware, the range of potential outcomes is too vast to bet on with any serious… Continue

Added by Brian Roger on June 7, 2009 at 11:40am — No Comments

#12: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Thinking macro vs. micro on social media

While I couldn’t think of any good ones off the top of my head, a thought about marketing on social media crossed my mind. The ability to allow your brand to take an occasional hit on the micro level, in order that it will have more success on the macro level, is exactly what companies need to do on social… Continue

Added by Brian Roger on May 31, 2009 at 8:03pm — No Comments

#11: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



The eternal quest: better data

Data governance and data quality are often the domain of data quality vendors, but any technology that can help your quest to achieve better data is worth exploring. Rather than fixing up data after it has been corrupted, it’s a good idea to use preventative technologies to stop poor data quality in the first… Continue

Added by Brian Roger on May 25, 2009 at 1:35pm — No Comments

#10: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



“Intelligent” decision-making

If a predictive analytic model turns uncertainty about how a particular customer (or supplier or partner) will behave in the future into a usable probability, then you can act based in part on that probability. In other words you can specify some rules that use the probability in deciding what action to take next. This kind of… Continue

Added by Brian Roger on May 18, 2009 at 12:26pm — No Comments

#9: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



It doesn’t have to be that way

Ideally, corporate restructuring means establishing a process to allow organizations to continue their operations using their existing systems. IT systems reconciliation simply cannot get in the way of running business operations. All too often, the answer is, “Replace their systems with ours.” This statement means that the new… Continue

Added by Brian Roger on May 10, 2009 at 5:43pm — No Comments

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