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Brian Roger's Blog – May 2009 Archive (5)

#12: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Thinking macro vs. micro on social media

While I couldn’t think of any good ones off the top of my head, a thought about marketing on social media crossed my mind. The ability to allow your brand to take an occasional hit on the micro level, in order that it will have more success on the macro level, is exactly what companies need to do on social… Continue

Added by Brian Roger on May 31, 2009 at 8:03pm — No Comments

#11: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



The eternal quest: better data

Data governance and data quality are often the domain of data quality vendors, but any technology that can help your quest to achieve better data is worth exploring. Rather than fixing up data after it has been corrupted, it’s a good idea to use preventative technologies to stop poor data quality in the first… Continue

Added by Brian Roger on May 25, 2009 at 1:35pm — No Comments

#10: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



“Intelligent” decision-making

If a predictive analytic model turns uncertainty about how a particular customer (or supplier or partner) will behave in the future into a usable probability, then you can act based in part on that probability. In other words you can specify some rules that use the probability in deciding what action to take next. This kind of… Continue

Added by Brian Roger on May 18, 2009 at 12:26pm — No Comments

#9: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



It doesn’t have to be that way

Ideally, corporate restructuring means establishing a process to allow organizations to continue their operations using their existing systems. IT systems reconciliation simply cannot get in the way of running business operations. All too often, the answer is, “Replace their systems with ours.” This statement means that the new… Continue

Added by Brian Roger on May 10, 2009 at 5:43pm — No Comments

#8: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



There’s more to analytics than…

Although understanding data and developing statistical models is certainly an important component of an analytic project, this is just one aspect of analytics. This aspect includes cleaning data, enriching data, exploring data, developing features, building models, validating models, and iterating the process. From a broad… Continue

Added by Brian Roger on May 3, 2009 at 10:35pm — No Comments

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