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Brian Roger's Blog – July 2009 Archive (3)

#18: Here's a thought...

Less is more

We live in an era of plenty. As marketers, we need to help our companies focus and prioritize on the things that matter most to our customers. Since marketing is responsible for the “voice of the customer,” we must help steer R&D, product management, finance, operations and other corporate functions towards adding (or subtracting) features/functionality from our products and services that will actually make a competitive difference. Sometimes, less is… Continue

Added by Brian Roger on July 27, 2009 at 1:32pm — No Comments

#17: Here's a thought

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



Bad data, good data, relevant data

Not so much about timing, but an important message nevertheless… When developing a service agreement with internal client groups, external customers, vendors, reporting teams, or anyone that needs your data, be prepared to get 'acquainted' with them. Wine and dine them, understand their needs, desires and limitations. What is it… Continue

Added by Brian Roger on July 12, 2009 at 3:30pm — No Comments

#16: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



It’s all in the math

Sophisticated analytical applications and data warehousing technologies are helping “bring data to life” for governments, citizens and businesses... Through the use of powerful data-visualization applications, government agencies, businesses and citizens are able to explore data to uncover mathematical patterns and connections to help improve… Continue

Added by Brian Roger on July 5, 2009 at 6:25pm — No Comments

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