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Brian Roger's Blog – October 2009 Archive (2)

#24: Here's a thought...

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



This or that?

By and large, I think marketers and market researchers underestimate the fundamental role of comparison and contrast in the way we make judgments about products. As Professor Tripsas makes clear, humans (consumers included) rely on categorization to understand the world. Looking at a new, discontinuous product, we’re likely to ask, is it this… Continue

Added by Brian Roger on October 17, 2009 at 8:23pm — No Comments

#23: Here’s a thought…

An occasional series in which a review of recent posts on SmartData Collective reveals the following nuggets:



The need for cultural transparency

So if CEOs are starting to embrace social concepts for their businesses, then that means the leadership model is starting to change in these organizations... or at least it's starting to get very stressed. At the core of this change, though, is the concept of transparency. The software that enables social business has inherent… Continue

Added by Brian Roger on October 3, 2009 at 7:46pm — No Comments

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