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Wojciech Gryc's Blog (11)

The Importance of Culture in a Data-Driven Corporate Strategy

After many years spent working with businesses of various sizes, we’ve begun to notice patterns around the successful use of data and analytics. Many businesses tell us they want to be “data-driven” or use analytics to achieve their goals. One aspect that is often overlooked when it comes to using analytics is the role of team culture, or business culture, in actually making use of the insights generated by analytics.

All of the effort that goes into…

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Added by Wojciech Gryc on September 30, 2014 at 11:30am — No Comments

Happy holidays! Five gifts for the data scientist on your list

We've built a set of recommendations for data scientist gifts. Did we miss anything? Read more...

Added by Wojciech Gryc on December 18, 2013 at 3:12pm — No Comments

A heat map of consumer sentiment for the past 13 years

Visualization is crucial to understanding and learning from our data. As we continue to experiment with new forms of visualization, we wanted to share with you a heatmap of consumer sentiment over 13 years, from 2000 to the end of 2013. The visualization below shows a grim, yet informative, view of how consumers feel about their lives and prospects. See the visualization here.

Added by Wojciech Gryc on December 11, 2013 at 12:35pm — No Comments

Prescriptive analytics: three ways to maximize customer success through Big Data

“I’ve invested in analytics and have thousands of data points streaming into our databases, yet life doesn’t seem any easier.” Unfortunately, this is a very common complaint about Big Data investments. Teams get overwhelmed with too much data, and analysis often takes longer if you throw more data at a problem. A newly emerging trend in this space is the use of “prescriptive analytics” — rather than simply collecting data, your team can rely on automated analysis tools to generate…

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Added by Wojciech Gryc on December 3, 2013 at 3:13pm — No Comments

Customer activity maps: predicting and preempting customer activity

Picture this: Julie, a website visitor, decides to send a customer service e-mail. Given her browsing history, tone in her e-mail, and mailing list subscriptions, you know she is 70% likely to make a big purchase before the holidays. Her e-mail is routed to your best support agent – to provide support, and ultimately make a sale.

It might sound too good to be true, but if your company is collecting data about your customers, it’s not…

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Added by Wojciech Gryc on November 19, 2013 at 12:56pm — No Comments

Mapping Tutorials and Infographics — new stuff this week

We're listing some recent blog posts and tutorials on mapping and geodata on b2csuccess.com Please let us know what you think, or if you have other blog post suggestions!

Added by Wojciech Gryc on October 26, 2013 at 1:18pm — No Comments

Building dashboards on Canopy Labs: a video tutorial

We're created a tutorial about how to build dashboards on our system: watch it here

We're very curious to see what sorts of dashboards or charts people want to have. Let us know and we'll add them!

Added by Wojciech Gryc on October 1, 2013 at 12:41pm — No Comments

Building customer segments using Principle Component Analysis (PCA)

A very common approach to building and understanding customer segments is through the use of clustering techniques such as Principle Components Analysis (PCA). These clustering techniques will analyze your customer data and see if customers tend to cluster by certain features, or combinations of features. Through such an approach, a marketer can use clusters to define specific segments. For example, running a cluster analysis could end up showing two clusters: one with customers who have…

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Added by Wojciech Gryc on September 26, 2013 at 11:41am — 1 Comment

How to Scientifically Predict Revenue in Seasonal Industries

Whether you own a sports team, run a ski resort, or sell school supplies, you’ve likely come across some seasonality in your sales and revenue. Indeed, even seemingly noncyclical businesses, like fast food or clothing, experience some sort of seasonality.

Seasonal sales are risky because, in the most extreme cases, you have only a few days to make your sales numbers. Imagine you’re a retailer preparing for Christmas — success or failure in mid-December might mean success or failure…

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Added by Wojciech Gryc on August 20, 2013 at 12:30pm — No Comments

Generalized Linear Models (GLM) applied to specific customer activities

We've been working hard to build a connection between the many customer data APIs we connect to, and a server-based instance of R. We've made some great headway today by building customer-oriented models that are generalized to any data set we build on our platform! Read the tutorial, and let us know what you think.

Added by Wojciech Gryc on August 19, 2013 at 8:45pm — No Comments

What is a Universal Customer ID (UCID) and why does your business need one?

Most companies have multiple sources of data. These include transaction systems that track customer purchases, e-mail systems, CRM databases, and numerous other data sets that track individual customer interactions with the business. Oftentimes, these data sit in silos with little interaction or cross-pollination of information between databases. As companies become more inclined to run analytics projects, they often ask how to merge such data sets into a unified whole. The first step to…

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Added by Wojciech Gryc on August 9, 2013 at 1:03pm — No Comments

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