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Wojciech Gryc's Blog – November 2013 Archive (1)

Customer activity maps: predicting and preempting customer activity

Picture this: Julie, a website visitor, decides to send a customer service e-mail. Given her browsing history, tone in her e-mail, and mailing list subscriptions, you know she is 70% likely to make a big purchase before the holidays. Her e-mail is routed to your best support agent – to provide support, and ultimately make a sale.

It might sound too good to be true, but if your company is collecting data about your customers, it’s not…

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Added by Wojciech Gryc on November 19, 2013 at 12:56pm — No Comments

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