There have been 5 summers since former Wired Editor-in-Chief Chris Anderson published an article about Big Data that concluded with the following statement: “Correlation supersedes causation, and science can advance even without coherent models, unified theories, or really any mechanistic explanation at all.” Big Data is not only changing science–it’s changing the way businesses interact with and gain insight…

Data projects are becoming a necessity across industries, and they’re intimidating analysts and managers alike. The data is there, lurking in the back of workers’ minds and invading everyone’s thoughts, planting seeds of uncertainty into decisions because companies just don’t know what they don’t know.

The development of a successful data analytics project doesn’t have to be so imposing that it stalls the work that needs to be done. Developing an outcome-driven analytics…