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Radhika Subramanian's Blog – December 2012 Archive (1)

What Question Should I Ask? The Case Against Search for Big Data Analytics

When it comes to Big Data, one of the largest data sets in the world is the Internet. Thanks to Google, the Internet is essentially indexed as though it were a massive database. Consequently, the world’s 1.9 billion Internet users are conditioned to search, relying on Google or other search engines to find the answers they are looking for. The problem with the Google approach to Big Data is: What if you don’t know what question to ask?

That is the real challenge [and…


Added by Radhika Subramanian on December 20, 2012 at 7:30am — 1 Comment

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