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Efrat Ravid's Blog (9)

Customer Experience Lessons for Retailers from the Holiday Season and Beyond

A Gift that Keeps Giving Throughout the New Year

Leverage High Holiday Volume for Success in the New Year The holiday season is a high-stakes adventure for retailers, with resources focused on keeping sites stable, sales moving, and earnings on track. With many e-commerce sites bringing in almost one fourth of their…

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Added by Efrat Ravid on January 4, 2016 at 6:00am — No Comments

Enterprises that Have Truly Mastered Customer Experience

There are exceptional enterprises that have realized what these statistics really mean: the wise invest in online customer experience, and we have explored why in this previous blog post. The following enterprises have done just that, and based on their understanding of and adapting to the trends, they will be leading their industries for many years to…

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Added by Efrat Ravid on December 3, 2015 at 7:30am — No Comments

5 Reasons to Invest in Customer Experience Software

The first fundamental rule of growth hacking or growing your business is to utilize your existing traffic to the max – whether it’s a new business or a well-established one. For both, a newly designed website and a fully functioning online shop, lowering bounce rates, addressing CRO (conversion rate optimization), and improving CX (customer experience) are mandatory. Customer experience software effortlessly extracts invaluable information directly from your site to facilitate improvement in…

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Added by Efrat Ravid on November 26, 2015 at 5:30am — No Comments

Stop Being a Victim of High Bounce Rates

You invest in increasing site traffic: from paid to earned media, social engagement, campaigns, content, and more. And while increasing site traffic is important, there is something else you must consider – your bounce rate.

Here is the importance of bounce rate, as told by the numbers.

bounce_analysis

  • Let’s assume a health industry website has about 20,000 monthly Google…
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Added by Efrat Ravid on October 29, 2015 at 5:30am — No Comments

Are You Holding The Map Upside Down?

How to Analyze Your Site’s Heatmap?

These days, it seems as if it is not only true that “there’s an app for that,” but there is a map for that, too, with apps like Google Maps, FlightAware, and MapMyRun becoming more and more popular. Today’s maps include 3D, street view, business reviews, nearby friends, and much more. Heatmaps have also evolved into a must-have tool for customer experience analysis, which we discussed in…

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Added by Efrat Ravid on October 22, 2015 at 4:30am — No Comments

Setting the Stage for Gender-Personalized Customer Experience

Personalization has been an industry buzzword for quite some time now. However, to those in the analytics community, it’s clear that there’s still a long way to go before we reach the real thing.

While giants like Facebook and Google know a lot about their user base and can provide their visitors with a personalized experience, the average online business has very little insight into its visitors. They know where they’ve come from and where they’ve been on previous occasions,…

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Added by Efrat Ravid on October 8, 2015 at 6:00am — No Comments

Getting to the Top of Google: Simplifying On-Site SEO

It was Confucius who said, “If you shoot for the stars and hit the moon, it’s OK. But you’ve got to shoot for something.”

Although the Chinese philosopher wasn’t referring to organic Google results in 500 BC’s China, today’s online businesses would argue that “shooting for the stars” is the equivalent of aiming to land at the top of the search engine results page (SERP).

Google, much like the universe itself, is endlessly expanding and constantly changing. According to …

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Added by Efrat Ravid on September 28, 2015 at 8:12pm — No Comments

The Psychology of Color in Web Optimization



Will a red call to action result in a higher conversion rate than a green one? One of the most controversial topics in web design is the issue of color. This subject attracts a great deal of attention, based on the notion that the color of an object can affect the way we feel about that object.

The Priming Effect

Color is shown to be a significant…

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Added by Efrat Ravid on September 22, 2015 at 1:53pm — No Comments

Is Online Behavior Independent of Environmental Elements?

Brick and mortar retailers invest a lot in environmental factors. Lighting, temperature, music, and even how the items are spaced on a shelf are known to affect purchase decisions.

But online, environmental factors do not affect buyers, right?

Wrong.

Very, very wrong, according to website optimization studies that prove otherwise. In fact, environmental elements affect web visitors as much as their offline counterparts. The only difference is the type of…

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Added by Efrat Ravid on August 26, 2015 at 10:30am — No Comments

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