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Efrat Ravid's Blog – August 2015 Archive (1)

Is Online Behavior Independent of Environmental Elements?

Brick and mortar retailers invest a lot in environmental factors. Lighting, temperature, music, and even how the items are spaced on a shelf are known to affect purchase decisions.

But online, environmental factors do not affect buyers, right?

Wrong.

Very, very wrong, according to website optimization studies that prove otherwise. In fact, environmental elements affect web visitors as much as their offline counterparts. The only difference is the type of…

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Added by Efrat Ravid on August 26, 2015 at 10:30am — No Comments

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