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Efrat Ravid's Blog – September 2015 Archive (2)

Getting to the Top of Google: Simplifying On-Site SEO

It was Confucius who said, “If you shoot for the stars and hit the moon, it’s OK. But you’ve got to shoot for something.”

Although the Chinese philosopher wasn’t referring to organic Google results in 500 BC’s China, today’s online businesses would argue that “shooting for the stars” is the equivalent of aiming to land at the top of the search engine results page (SERP).

Google, much like the universe itself, is endlessly expanding and constantly changing. According to …

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Added by Efrat Ravid on September 28, 2015 at 8:12pm — No Comments

The Psychology of Color in Web Optimization



Will a red call to action result in a higher conversion rate than a green one? One of the most controversial topics in web design is the issue of color. This subject attracts a great deal of attention, based on the notion that the color of an object can affect the way we feel about that object.

The Priming Effect

Color is shown to be a significant…

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Added by Efrat Ravid on September 22, 2015 at 1:53pm — No Comments

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