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Efrat Ravid's Blog – October 2015 Archive (3)

Stop Being a Victim of High Bounce Rates

You invest in increasing site traffic: from paid to earned media, social engagement, campaigns, content, and more. And while increasing site traffic is important, there is something else you must consider – your bounce rate.

Here is the importance of bounce rate, as told by the numbers.

bounce_analysis

  • Let’s assume a health industry website has about 20,000 monthly Google…
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Added by Efrat Ravid on October 29, 2015 at 5:30am — No Comments

Are You Holding The Map Upside Down?

How to Analyze Your Site’s Heatmap?

These days, it seems as if it is not only true that “there’s an app for that,” but there is a map for that, too, with apps like Google Maps, FlightAware, and MapMyRun becoming more and more popular. Today’s maps include 3D, street view, business reviews, nearby friends, and much more. Heatmaps have also evolved into a must-have tool for customer experience analysis, which we discussed in…

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Added by Efrat Ravid on October 22, 2015 at 4:30am — No Comments

Setting the Stage for Gender-Personalized Customer Experience

Personalization has been an industry buzzword for quite some time now. However, to those in the analytics community, it’s clear that there’s still a long way to go before we reach the real thing.

While giants like Facebook and Google know a lot about their user base and can provide their visitors with a personalized experience, the average online business has very little insight into its visitors. They know where they’ve come from and where they’ve been on previous occasions,…

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Added by Efrat Ravid on October 8, 2015 at 6:00am — No Comments

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