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Julia Heighton's Blog (4)

Video: How to use analytics to drive growth

It's not the size of your data that's important, it's how you use it. 

In this video presentation Kurien Jacobs, CRO, Highgate Hotels, shares case study examples to show how travel brands can use data to make informed marketing & RM decisions. 

His advice includes: 

• Be proactive: How to use data to make future predictions and capitalize on market & consumer trends 

• Don't just rely on your own…


Added by Julia Heighton on October 28, 2014 at 10:54am — No Comments

How to become a data intelligent travel organisation and stand out from your competition

If there is one thing that travel suppliers and intermediaries can agree on it is that data is now central to decision-making. It is also clear the industry is increasingly moving towards measurable ROI driven models which are created through an in depth analysis of this data. But what makes an organisation truly data-driven?

On Tuesday 8th October at 15:00 GMT (10:00 EST) a selection of top travel brands will share their insights and discuss:

  • What is the meaning of “big…

Added by Julia Heighton on September 25, 2013 at 4:10am — No Comments

How to drive data for better decision-making and customer fit

Setting up a data infrastructure and reaping the benefits is a journey. However, if you use data efficiently to react to market conditions faster, then chances are you could understand your customers better, while also driving incremental revenue. 

Find out more and hear insights from Chinmai Sharma, Vice President Revenue Management and Distribution at Louvre Hotels Group and Arne Erichsen, Director of Market Management, Expedia…


Added by Julia Heighton on September 20, 2013 at 4:18am — No Comments

How Fairmont Raffles Increased Their PPC ROI by 127% Using Only Google Analytics

Google Analytics is an important tool for companies to take action on their web analytics data but some organisations are still struggling to know how to use it to optimise revenue.

In this presentation Barbara Pezzi, Analytics of Revenue & Search Optimisation at Fairmont Raffles Hotels, shares her expert insights on how you can:

  • Measure the success of your campaigns using ROI aligned with your revenue goals, not intangible clicks, likes or shares
  • Segment…

Added by Julia Heighton on September 12, 2013 at 6:00am — No Comments

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