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Kaniska Mandal's Blog (1)

Mining Customer Reviews to drive Business Growth

A passionate customer always provides feedback about his favorite product if it touches his emotional chord.

Product review contains wealth of information. Analyzing the review texts can unearth many hidden data points about the customer and the product. Such insights can help grow the business and gain revenue.

Lets look into a specific example. …

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Added by Kaniska Mandal on January 24, 2019 at 3:30pm — No Comments

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