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Michel Bruley's Blog (18)

Importance of detailed data in maintenance operation

Maintenance, Repair and Overhaul (MRO) operations are of extreme importance for some industries. They are particularly crucial for airplanes, helicopters, trains and heavy production machinery (such as power plant equipment). In fact, some equipment has a lifespan of 20 to 25 years, and over the course of its usage period, for every euro spent to purchase the equipment, MRO costs will be 3 to 3.5 euros.

 

In this market, the distribution of MRO activities varies widely between…

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Added by Michel Bruley on March 10, 2014 at 2:35am — No Comments

Intelligence to support active businesses

All studies show that, with globalization, large companies are faced with an increasing number of decisions and that these decisions are more complex and involve greater quantities of data. In today’s world, clearly one must have access to strategic and operational intelligence throughout the entire company and be able to take actions that are appropriate for the dynamics of the business…

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Added by Michel Bruley on February 11, 2014 at 1:32am — No Comments

Social Media: how to measure their impact?

 

For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?



Social media influences reputation, image, and…

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Added by Michel Bruley on January 7, 2014 at 2:07am — No Comments

Social media how to measure their impact

For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?



Social media influences reputation, image, and perceived…

Continue

Added by Michel Bruley on December 10, 2013 at 1:46am — No Comments

Mobile Marketing

« Mobile Marketing » is a expression defining the marketing acts which use mobile phone as a channel to reach customers and involve many specialised actors (e.g. Telecom and software companies, communication agencies) to set up these activity processes. It includes sending SMS (Short Message Service), MMS (Multimedia Message Service i.e. pictures, videos and audio files) and WAP (Wireless Application Protocol i.e. internet access via a mobile phone). 

 

This channel enables to…

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Added by Michel Bruley on November 14, 2013 at 2:55am — No Comments

In front of Social Media, did enterprises have choices?



The enterprises have digital relationships with their customers since long time. The first commercial Internet sites date back 1990, in parallel first emails inter-companies communications have been established, first e-mailings, first public forums etc.  A little later appeared personal sites, blogs, wikis, micro-blogs, content sites sharing (text, video, ...), social networks,  exchange sites on products or services and all other means that make up the social media world. (See the…

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Added by Michel Bruley on October 8, 2013 at 2:51am — No Comments

Some insights on the Big Data Barnes & Noble experience

 

Barnes & Noble is one of the 500 largest companies in the world. It operates 1350 bookstores (730 stores in cities and 630 in campuses) and the largest online bookstore, with roughly 10 million customers, sells 300 million books per year, and offers a 6 million references catalog.



The company goals are doing better than the competition (especially better than Amazon), and dominate the eBook market. For this the company aims to thoroughly analyze and control its…

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Added by Michel Bruley on September 9, 2013 at 2:18am — No Comments

Logistics Dashboards & Enterprise Data Warehouse



Managing activities with the help of dashboards and simply analyzing past actions, is no longer enough to address today's competitive world. Taking leadership in a market requires more than being reactive to facts. To lead you should be more active, you must be preactive, interactive and even proactive. This requires to couple decision means to operational systems. Analyze should involve very fresh data needs. More intelligence should be brought into play to run operations. Being…

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Added by Michel Bruley on August 6, 2013 at 2:11am — No Comments

Big Data & Marketing Attribution

Marketers are seeing the number of communication channels available to them increasing, while their budgets remain the same. The answer is not necessarily to do more marketing but to integrate the use of these channels effectively in order to find the right set of actions which bring the highest conversion rates, maximum profits and the most satisfied customers. For that, brands can rely on the analysis of consumer behavior, highlighting the customer lifecycle before purchasing and…

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Added by Michel Bruley on June 5, 2013 at 1:22am — No Comments

Big Data: market basket analysis and product affinities

Analytics can offer a key possibility identifying which products are sold together, because that information can be used to influence targeted communication efforts, store layouts, and in-store promotions.

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights.

 …

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Added by Michel Bruley on May 13, 2013 at 3:47am — No Comments

How can I predict when my customers will churn and did Big Data could help?

If you attract thousands of new customers this is worthless if an equal number leaves. Minimizing customer churn is surely a smart objective. But how can I predict when my customers will churn and did Big Data could help?

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful…

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Added by Michel Bruley on April 15, 2013 at 6:36am — No Comments

Big Data and Social CRM

Social CRM is a business strategy, supported by a technology platform, business rules, workflow, processes and social characteristics, designed to engage the customer in a collaborative conversation in order to provide mutually beneficial value in a trusted and transparent business environment. It's the company's response to the customer ownership of the conversation.

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify…

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Added by Michel Bruley on March 18, 2013 at 6:13am — No Comments

Big Data Marketing Attribution: Valuing your Marketing investments

 

Today’s organizations are challenged to gain insight into most productive marketing and sales actions across multiple channels they use. Doing this requires multi-channel marketing attribution approach.

 

Facing this topic I have made a personal research, and realize a synthesis, which has helped me to clarify some ideas. The attached presentation does not intend to be exhaustive on the subject, but could perhaps bring you some useful insights:  …

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Added by Michel Bruley on February 22, 2013 at 3:03am — No Comments

Big Data: Web Logs & Clickstream Analysis bring insights

Hi,

  • What is a web log?
  • Where do they come from?
  • Why are they relevant?
  • How can we analyze them?
  • What about Clickstream?

 

Facing these questions I have make a personal research, and realize a synthesis, which has help me to clarify some ideas.

 

The attached presentation does not intent to be exhaustive on the subject, but could perhaps bring you some useful insights:…

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Added by Michel Bruley on January 14, 2013 at 2:04am — No Comments

Modeling and visualization of networks for Marketing purpose

A Social Network is a theoretical construction useful in the social sciences to study social relationships.

 

Social network analysis refers to methods used to analyze social networks, social structures made up of individuals or organizations, which are connected by one or more specific types of interdependency, such as friendship, common interest, financial exchange, or relationships of beliefs, etc.…

 

Facing this new domain I have make a personal…

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Added by Michel Bruley on December 17, 2012 at 3:05am — No Comments

Sentiment Analysis Aims to Sort Customers

Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge.

 

Sentiment analysis or opinion mining refers to the application of language processing to identify and extract subjective information in source materials. Generally speaking, sentiment analysis aims to determine the attitude of a speaker or a writer…

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Added by Michel Bruley on November 21, 2012 at 1:41am — No Comments

Big Data & Text Mining: Finding Nuggets in Mountains of Textual Data

 

Big amount of information is available in textual form in databases or online sources, and for many enterprise functions (marketing, maintenance, finance, etc.) represents a huge opportunity to improve their business knowledge. For example, text mining is starting to be used in marketing, more specifically in analytical customer relationship management, in order to achieve the holy 360° view of the customer (integrating…

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Added by Michel Bruley on October 18, 2012 at 7:16am — No Comments

Social Media: how to measure their impact?

 

For a company, having "a presence" in social media is worthless unless it allows it to achieve some objectives. However, beyond the control of the company, social media talk about the company, under these conditions is it reasonable to ignore this space frequented by customers, prospects, partners and competitors?



Social media influences reputation, image, and perceived value. All this has an impact on business results, sales, recruiting new customers, the frequency of…

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Added by Michel Bruley on September 5, 2012 at 3:03am — No Comments

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