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What's next is what's next… Predictive analytics is where business intelligence is going.
— Rick Whiting, InformationWeek
Ten Predictions for the First Hour of 2020
Good morning. It's January 2, 2020, the first workday of the year. As you drive to the office, the only thing predictive analytics doesn't do for you is steer the car (yet that's coming soon as well).
1. Anti-theft. As you enter your car, a predictive model establishes your…
Added by Eric Siegel on February 26, 2013 at 9:34am — No Comments
Last October, a colleague and I speculated on how a special, powerful form of predictive analytics would revolutionize presidential campaigning—and, if successful, how it might be poorly received by the public thereafter. In our work, he and I focus more on financial, marketing, and online applications of this technology. But we bet the story would break within politics by 2016 or 2020.
Surprise: There's no wait! After Obama's win in November, we've learned they already did this.…
Added by Eric Siegel on February 20, 2013 at 8:47am — No Comments
The Fiscal Times is running an excerpt from my book, Predictive Analytics, about the Obama campaign's use of uplift modeling (aka net lift or persuasion modeling).
ARTICLE: The Real Story Behind Obama's Election Victory
By Eric Siegel
Elections hang by a thinner thread than you think.
By now you probably know that Barack Obama's 2012 campaign for a second term "moneyballed" the…
Added by Eric Siegel on February 14, 2013 at 9:30am — No Comments
Here is the preface for Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die
By Eric Siegel, with a foreword from Tom Davenport
(Wiley, February 2013)
To order the book:…
Added by Eric Siegel on February 8, 2013 at 6:30am — No Comments