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Who benefits by predicting your behavior? Organizations do—companies, governments, hospitals, and political campaigns. They employ predictive analytics, technology that learns from data to render per-person predictions, one individual at a time.
People have been struck by the final words in the title of my new book on this subject, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (…
Added by Eric Siegel on April 4, 2013 at 1:53pm — No Comments