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Eric Siegel's Blog – April 2013 Archive (1)

Predicting Lying and Predicting Dying

Who benefits by predicting your behavior? Organizations do—companies, governments, hospitals, and political campaigns. They employ predictive analytics, technology that learns from data to render per-person predictions, one individual at a time.

 

People have been struck by the final words in the title of my new book on this subject, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (…

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Added by Eric Siegel on April 4, 2013 at 1:53pm — No Comments

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