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Eric Siegel's Blog – July 2013 Archive (2)

Book FAQ: Is the Book “Predictive Analytics” for Experts?

When you invest the time to read a book, you're investing a lot more than the $17 to buy it.

Many ask whether my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die, is at the right level for their needs. Is it too advanced? (Quick answer: definitely not.) Will it instruct me on how to execute on predictive analytics? (Not directly – it is an industry primer rather than a…

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Added by Eric Siegel on July 17, 2013 at 11:45am — No Comments

Partial Retraction Regarding Chase’s Profit with Mortgage Prediction

This blog post is to retract an aspect of a story about Chase Bank that I reported in my book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die (published by Wiley, February 2013).

Although predictive analytics professionals usually tell accurate stories about their projects, sometimes the information that comes from human beings is less reliable than the data driven systems they…

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Added by Eric Siegel on July 8, 2013 at 12:30pm — No Comments

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