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Jozo Kovac's Blog – May 2013 Archive (1)

Predictive Analytics in Campaign Management

One of the most popular application of predictive analytics is optimization of marketing campaign management. I've implemented it several times for clients in four different industries and here is my solution.

Introduction to campaign management

Marketing departments are usually responsible for management the marketing campaigns. Campaigns always have some triggers - may be planned, triggered by customer events and various alerts. Campaigns are run for a…

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Added by Jozo Kovac on May 7, 2013 at 7:00pm — No Comments

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