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DataLLigence's Blog (2)

The Truth Wears Off

Is there something wrong with the scientific method? - by Jonah Lehrer

On September 18, 2007, a few dozen neuroscientists, psychiatrists, and drug-company executives gathered in a hotel conference room in Brussels to hear some startling news. It had to do with a class of drugs known as atypical or second-generation antipsychotics, which came…


Added by DataLLigence on December 30, 2010 at 3:00am — 1 Comment

What's behind your Tree?

Considering the number of target customer selection projects I do, Direct Mails appear to be a very popular communication and marketing channel amongst retailers.

Almost all the time, I use a combination of RFM, Decision Tree or Logistic Regression techniques for sorting, profiling and/or scoring customers (hopefully, I can post a separate detailed…


Added by DataLLigence on December 17, 2010 at 12:18am — No Comments

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