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What is Poor Data Quality Costing You?

What is Poor Data Quality Costing You?

Your data is a valuable asset.  Especially in today’s world of faster consumers, your data needs to be in tip-top shape to target, engage and convert prospects. If not properly maintained, you risk any number of lost opportunities, decreased efficiency, and a negative impact to your bottom line.

Marketing data has become so important that 97% of companies feel driven to turn their data into insights, according to the 2015 Data Quality…

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Added by Larisa Bedgood on May 9, 2016 at 2:00pm — No Comments

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